Build our brands’ awareness & engagement in the digital space. Responsible for creating a community of passionate and engaged fans through social media that will drive increased loyalty, awareness and recommendation of our brands. I'm the voice of the brand, the primary point of contact for all consumer inquiries, as well as the brand’s evangelist for all digital marketing.- Provide oversight of digital content & creation strategies in Kentucky. This is a strategic role, working closely to uncover key insights, manage best practices and stay ahead of the digital innovation curve, applicable to digital strategy.- Provide tactical implementation within key social media channels as well as stewarding the company practice of social content distribution- Work closely with the Brand Teams to execute the social content strategy and provide strategic guidance over paid social campaigns and content deployment strategies- Content creation - Manage the lifecycle of content from development through launch and reporting.- Social media marketing – creating, managing and growing the company’s presence through Twitter, Facebook, Snapchat, Instagram and other strategically relevant online properties- Consumer relations – work closely with Beam Consumer Care function, answering questions that come in through social channels and email- Analytics – Use Google Analytics, Facebook Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives- Legal – Collaborate with Legal team to ensure compliance to Spirits Industry standards for responsible marketing

- Provide a World Class experience for visitors to the Jim Beam® American Stillhouse by engaging them in the 7 Generation History of the Beam Family to the steps involved in making the number one selling bourbon in the World- Provide tactical implementation within key social media channels as well as stewarding the company practice of social content distribution- Work closely with the Brand Teams to execute the social content strategy and provide strategic guidance over paid social campaigns and content deployment strategies- Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels- Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, LinkedIn, Pinterest, Tumblr, Instagram and other strategically relevant online properties- Consumer relations – work closely with Beam Consumer Care function, answering questions that come in through social channels and email

Focussed on Multimedia Production, High Definition Video Production, Video Editing, IT Support, Social Media Management, & Creative Management & Marketing.

Create, manage, & analyze client media campaigns, blogs, & promotions. Monitor brands & manage conversations. Create, schedule & publish updates across social media channels. Create brand photography & video content for social media, web, & brand identity. Engage & motivate brand followers to share personal experiences about the brand. Engage social media to create qualified sales leads for my clients & brands. Constantly review analytics to review reach of campaigns & promotions.

■ Conducted pre-trip planning, travel research, & developed a strategy to minimize expenses & travel costs ■ Forecasted logistics & problem solving for Talent & Crew Transportation on a 20 state travel itinerary

■ Directed the educational, recreational, social & cultural programming, as well as policy enforcement, conflict resolution, & diversity issues in a 20 million dollar/500 student residence hall facility■ Oversaw final phase project completion & on site owner representative during construction of facility