Hi, I am Akshay Dugar, entrepreneur by passion and profession.I have been enterprising, outgoing and willing to do things differently since my childhood days.From coaching squash at SRFI (Squash Racquet Federation of India), to enjoying my game of squash, or be it my daily run or cycling 50k - I thoroughly enjoy my morning 5am fitness regime.I am an alumni of Loyola College - where I completed my Commerce and Masters in Business Administration as well.I was campus placed at Infosys as a Consultant, and there I met my love for technology. A perfect start to a career, understanding how a large technology company functions. I learnt these traits of discipline, structure, process during my work days at Infosys and credit my working style to my first full time job, which was soon to be my last full time job after 4.5 years, thanks to the entrepreneur blood and the bug in me.I always wanted to do something on my own in the field of digital and had the flair for marketing and communication and that gave birth to the Digital Marketer in me. Not only did I take up Digital Marketing as a full time profession, I incorporated Strategic Planning & Brand Management in my domain and have been using this effectively ever since I started working as a Digital Marketer. I have helped many clients unleash their brands in the digital space. I have helped over 50 brands increase their ROI by optimizing their digital content and campaigns and generate quality leads and actionable results converting to increased sales.I help startups, Family Owned Businesses, SME’s create a presence in the digital space and boost their top line using social media strategies and long term business branding and marketing ideas. If you want to talk more about digital marketing strategy, content writing, branding strategy, mail me at akshay@edgeit.co.in