Jing Du Email & Phone Number

Palo Alto, California, US

- NLP/ML modeling, experimentation and deployment platform- Reporting ETL pipeline- Search algo. evaluation framework

San Mateo, CA, US

- Supply Path Optimization. The goal is to use machine learning technologies to quantify the performance of supply paths available to DSP bidders and prune bid requests through algorithms to make smarter buying decisions and reduce infrastructure load. - EU Prospecting Framework. Build a data pipeline to extract data from GCP BigQuery and construct.

San Mateo, CA, US

Santa Cruz, CA, US

• Responsibilities include going from data mining and Bayesian statistics background, to design of experiments, causality analysis and campaign evaluations in the context of online advertising.
• Proposed a novel experimental design to estimate both campaign attribution and ad creative impact in marketplaces.
• Estimated campaign effect on audience exposed to the ads using Potential Outcomes Causal Model and Principal Stratification framework.
• Utilized Hadoop to experiment a batch of data mining techniques in building user targeting systems with millions of rows of real-world advertising marketing data.

New York, NY, US

• Performed ad network analysis and user activity level prediction based on ad impressions data.
• Developed a randomized experiment to estimate the effects of a display advertising campaign on online user conversions.
• Proposed a time series approach using Dynamic Linear Models to decompose the daily aggregated conversions into seasonal and trend components, and attributed the difference between control and study trends to the.

Master Of Science (M.S.), Technology And Information Management

Master Of Science (M.S.), Control Science And Engineering

Bachelor Of Science (B.S.), Electrical Engineering