Experienced FMCG professional with over 25 years of expertise in driving profitability, sales growth, and market expansion across diverse sectors. Currently serving as the Head of Commercial Operations at Sofan Trading, I lead strategic initiatives focused on value creation, operational excellence, and building strong, long-term relationships with key stakeholders. My experience spans P&L management, sales forecasting, brand additions ,distributor management, and developing impactful route-to-market strategies.Previously, I was the Head of Sales at RAMNIKLAL B KOTHARY & CO. LLC., where I managed sales operations for 37 brands, optimized inventory control, and restructured route-to-market strategies, achieving record-breaking sales and significant top-line growth. My background also includes a 9-year tenure at Unilever Oman, and another 7 years at Nestle Oman, where I held various leadership roles, driving market development, operational excellence, and modern trade capabilities, which have enabled me to develop a deep understanding of the market dynamics, consumer behavior, and trade practices in this industry.My core competencies include operational excellence, strategic business development, revenue growth, P&L management, and team leadership. I lead and mentor the sales, marketing, and operations teams, and manage the relationships with principals, distributors, key accounts, and trade partners. I have successfully implemented several initiatives to optimize the route to market, enhance the customer service, and increase the market share and net profits of the company. I also leverage my expertise in FMCG distribution and P&L management to identify and pursue new business opportunities and expand the portfolio of brands. I am passionate about delivering value to the customers and stakeholders, and driving the growth and development of the FMCG sector in Oman.