Duke Durham Email & Phone Number

Muscat,Oman

Responsible for Profitability Improvement via Value Creation / Expansion deployment in the Country. Focused on setting long, medium- and short-term strategic direction for the company to drive Operational excellence.Stakeholder of total Management, Sales Forecasting, Channel Management, Principal & Distributor Management, Key account management. Responsible for top-line growth and net profits of the company. Tasked with developing a strong route to market strategies with strong implementation, lead the sales organization in implementing the sales plans, review results vs. targets. Leading the management and building mutually beneficial, long term relationship with key customers and business partners.

Muscat, Oman

Orchestrate effective sales strategies and lead sales teams for managing sales of 37 brands across multiple product categories. Develop sales funnel and category-specific trade plans, foster business relationships with key accounts and negotiate annual agreements with them, and monitor trade marketing spends and ROI. Also, formulate a distribution strategy in close coordination with business partners and attend international trade fairs/exhibitions to identify new brands for distribution. Key Achievements:✦ Improved top- and bottom-line through implementation of brand rationalisation, inventory control, fleet optimisation, manpower reduction, and other measures ✦ Also, grew top-line through introduction of new products across categories and increased business from modern trade channel ✦ Secured highest-ever sales for some brands in portfolio ✦ Drove efforts for implementation of strategic and operational changes including portfolio rationalisation, inventory control measures, recovery of bad and doubtful debts, and others for improving company's market share across categories. Also, restructured route-to-market to reduce operating costs✦ Modified bonus as well as sales incentive structures in annual agreements with business partners to improve efficiency

Muscat, Oman

Led and mentored teams, negotiated business development agreements and targets with customers, and drove market development agenda. Devised joint business development plans with large customers, monitored customers' credit limits, and improved customer service levels. Also, monitored current trends and competitors' activities. Key Achievements:✦ Success Path: Area Team Sales Lead – General Trade (2006–2008), Sales Supervisor – Modern Trade (2008–2010), Key Account Manager (2010–2012), Business Development Manager – Direct Sales (2012–2013), and Business Development Manager - Modern Trade (2013-2015) ✦ Implemented operational excellence initiatives such as pre- and post-OPSO (Optimum Sell-Out) evaluation, speed-to-market of new products, enhanced numeric distribution coverage, tapping white spaces, and others ✦ Accelerated modern trade capabilities through deployment of a customer-based sales structure ✦ Delivered Perfect Stores (stores where each brand was positioned as per its market share) - exceeded established target of store roll-outs

Muscat, Oman

Managed largest route for Nestle products, contributing 46% to modern trade. Analysed sales results and demand, expanded retail distribution, and implemented sales systems. Planned promotional activities, collected payments, and prepared weekly/monthly sales reports. Also, developed and delivered quarterly business review presentations to customers as well as leadership team of Nestle Oman. Key Achievements:✦ Instrumental in enabling company to maintain market leadership position in 6 categories and across several hundred SKUs ✦ Successfully managed the largest hypermarket chain in Oman and 14 supermarkets

Muscat, Oman

Serviced GT and wholesales customers to grow volume sales, inspite of parallel imports. Also, introduced new products. Contracted shelf space for confectionary products, maintained visibility, and avoided out-of-stock situations at all times. Key Achievements:✦ Success Path: Van Sales Representative – Ice Cream Division (1998–1999), Van Sales Representative – Grocery and Confectionary Division (1999–2000), Sales Representative – Petrol Stations and Convenience Stores (2000–2001), and Key Accounts – Wholesale and Catering Division (2001–2002)

Bachelor Of Marketing Management

Hotel Management