Duke Marr Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Us

- Lead digital transformation initiatives for Fortune 500 enterprises, advising on technology roadmaps, omnichannel strategies, branding, design, customer experience, channel conflict mitigations, data and AI and organizational design. - Named one of the 30 Most Influential People in Ecommerce in 2024 by Signifyd.-Oversee the design (UX/UI), SEO, Conversion Rate Optimizaiton and Analytics teams -Drive innovation and ROI for Corra's clients through design, user experience, digital transformation, branding, SEO, page speed and analytics.-Direct all agency marketing activities for Corra, including brand, content, partner and event marketing (March 2022 - June 2024).

Magnolia, Tx, Us

• General Manager for US business including sales, marketing, administration, and operations.• Owned the budgets and P & L for both sales and marketing functions.• Responsible for business model transformation, pricing strategy and go-to-market planning. • Successful launch of channel reseller program including partnerships with key POS companies.• Directed all online and offline marketing, including trade shows, PR and branding.• Conducted a comprehensive industry analysis and co-wrote the resulting guide which was published in The Shelby Report. • Grocers on the Self Point platform are enjoying an average 30% conversion rate and AOV over $200.

New York, Ny, Us

Oversee all e-commerce activities for Maddie Style, The Edit by 17, dollie & me and Madame Alexander Doll Company, including P & L management, acquisition and retention marketing, product management, and end-to-end customer experience. Led the Consumer Insight practice which used advanced research techniques to predict the sell-through rates of apparel designs prior to going to market.

New York, Ny, Us

• Brought in significant net new business by successfully leading multiple new business pitches for clients such as Samsung, Victoria’s Secret, Related Cos. (the developer of Hudson Yards) and the Ellos Group (large Scandinavian apparel retailer, formerly part of the Redcats Group). • Responsible for developing and formalizing the agency’s commerce capability, overarching omni-channel point of view and crafting our historical credentials into a holistic story. • Consulted on loyalty, CRM and e-commerce best practices with existing clients such as Nike, JC Penney and ProFlowers. • Developed the global e-commerce strategy for Samsung, based on the pillars of best-in-class mobile user experience, digital-retail integration (omni-channel), and robust personalization. • Developed the omni-channel commerce strategy for Hudson Yards, the nation’s largest real estate development. Led primary and secondary research to develop a new type of social interaction that combines hyper-localization, personalization engine technology, and curated lifestyle content. Additionally, I acted as the Account Manager, overseeing all aspects of the engagement, from client relations, through contracts and finance.• Developed a cutting edge personalization concept for Macy’s, utilizing popular social dating user experience modalities to allow consumers to feed better data to personalization engines, and in turn get more relevant deals. • Delivered an address on “Asymmetrical Merchandising” to an audience of over 1,000 at the NRF Big Show in January 2014. Also spoke at the Association of National Advertisers on the various conversion points of mobile commerce and published an article on “Discovery Shopping” in Australia’s leading industry publication, mUmBRELLA.

New York, Ny, Us

• Increased website conversion on groundlink.com by 300% in six months. • Selected and managed three agencies: Code & Theory for branding and identity; Digital Pulp for web and mobile UX and visual design; and Your Majesty for interactive marketing. • Owned product roadmaps for web and mobile.• Assigned to lead a ten-person cross-functional SWAT team to redefine our corporate sales process from lead generation through on-boarding and penetration.

Washington, Dc, Us

• Defined preliminary loyalty and social gaming product strategies. • Drove multiple optimization efforts to raise both conversion and acquisition.• Directed site integration of TV direct response campaigns for the Super Bowl and Oscars.• Launched gift card & holiday charitable giving programs.

Jericho, New York, Us

Chartered to build an ecommerce product management discipline within the multi-brand enterprise. Defined the product roadmap for two ecommerce platforms, which represent both the bulk of the current business (1-800-flowers.com/1-800-baskets.com) and our expansion into the food gifting category. • eCommerce Platform Transformation: Guided the company on a multi-year, multi-million strategic shift from several homegrown ecommerce platforms to the top-rated industry product, IBM's Websphere Commerce. Responsible for the ROI, KPIs and the TCO of this initiative. Directed the first launches on the new platform: cherylandco.com and thepopcornfactory.com. Delivered the keynote address at IBM's annual customer conference. • 1800-Baskets.com Launch: Lead negotiations between two business units to transform 1-800-flowers.com into a dual-branded hyperstore featuring both floral products and a new brand extension, 1-800-baskets.com. Wrote the creative brief, oversaw the interaction design, managed two usability studies, and codified the cross-brand marketing and merchandising strategies.• Mobile: Oversaw the launch of mobile webstores, iPhone apps, and Blackberry apps for 1-800-baskets.com, Cheryl & Co., and The Popcorn Factory. • Social Media: Led the Mother's Day 2009 Social Strategy: Directed the spotlightamom.com contest for the best customer-written story celebrating a mom. Brokered a long-term enterprise contract with Bazaar Voice to provide ratings, reviews, and stories to a family of brands across multiple ecommerce platforms. • Usability: Oversaw the redesign of both a standard multi-page checkout for 1-800-flowers.com/1-800-baskets.com and a 1-page, AJAX-driven checkout for the new enterprise ecommerce platform. Managing the iterative refinement of both checkout paradigms. • Vendor Management: Negotiated multiple enterprise contracts with vendors, ranging in value from the tens of thousands to several million.

Paris, Fr

Directed the strategy, design and implementation for several enterprise initiatives that spanned Redcats' 40 brands internationally, including a robust guided navigation system and multiple content management (CMS) systems· Launched a custom-built marketing and UI/skin content management system to four ecommerce websites including Chadwicks.com and Laredoute.fr, the largest retail website in France. Redefined the business objectives of this internal initiative after conducting stakeholder interviews, user observation sessions, and vendor workshops. Simultaneously retired the initial iteration and relaunched its web-based replacement to twelve brands in seven countries Negotiated and defined a road map for future point releases. · Directed multiple teams with different specialties, including a Bilingual User Experience Architect, a visual designer, .NET and UI developers, trainers, and translators. · Expanded Redcats’ relationship with Scene 7, the leading provider of dynamic imaging for the web. Created the long-term plans and budgets for product colorization, Flash-based site redesigns, and digital asset management.

Monroe, La, Us

Managed two senior voice user interface designers and established best usability practices. Directed four project managers who launched speech recognition and touchtone applications.Designed Qwest's speech recognition catalog request product, as well as other off-the-shelf offerings, including an automated Store Locator and an Order Status application.Estimated labor and wrote statements of work for all application development. Clients included XM Radio, IKEA and Kaiser Permanente.

Monroe, La, Us

Managed a team of fifteen professionals in five discipline: visual design and branding, user experience/information architecture, project management, and UI engineering (client-side coding). Oversaw the team and managed the client in the design and build out of a suite of nine ecommerce sites for Redcats USA. Other clients ranged from Bear Stearns and Wachovia to Nicole Miller and Barbra Streisand. Directed 80% percent staff reduction and role realignment of the team to voice solutions.

As a producer at various levels of seniority over the years, I managed the strategy, design, and roll out of web-based applications to Fortune 1000 companies. I was also responsible for user experience design, personally creating wireframes, sitemaps, and workflows. Icon CMT was purchased by Qwest communications during this period.

Sold advertising space and developed sponsored content for two award-winning online magazines: Word.com and Charged.com. Clients included Amazon.com and Grey Interactive. Word.com is now in the permanent digital collection of the San Francisco MoMa.

Handled constituent correspondence for judicial affairs, military concerns, and foreign policy. Researched legislation in all of the above areas and provided recommendations to senior aides.

Edited two multi-volume research text books targeted at high-school/undergraduate students: "Beacham's Guide to European Historical Biography," and "Beacham's Guide to Environmental isues."

Ma, English

Ba, English