A proven leader in marketing and brand strategy with over 30 years of experience in footwear, headwear, apparel, music & videogame entertainment industry.Bringing innovative marketing ideas and brand strategy to connect the client brands with influential young consumers, and providing consumer insights to come up with relevant branding messages.One of the world's first guerilla marketing innovators in the 90's, serving the music & fashion industry. Shifted focus to innovative videogame marketing and consultancy for the EA Sports brand since 1999. Successfully introduced New Era Cap Company as co-branding giant for the action sports and urban fashion brands between 2003 and 2006. Created one of the world's top sneaker and streetwear boutiques with MAJOR in 2006.My goal is to connect my clients with the influential consumers, and develop marketing campaigns and brand messaging that is culturally relevant to a broad spectrum of audience, diverse in age, education, lifestyle and cultural backgrounds. Musicians, actors, athletes, designers, bloggers, writers, and other influencers are within your reach with the help and guidance from my team.Specialties: Non-traditional marketing strategyConsumer InsightGuerilla marketing executionDigital and Social Media StrategyCreative Design ServicesMarketing Alliances and cross promotionProduct Creation for promotion & celebrity giftingProduct Placement for influencersSneaker & Apparel Design