Hello! Thank you for being here. I'm a virgo, zillennial, mexican music fan and I have a blog (yes, those webpages where people used to write words back in the 2YKs).I have been working on advertising for 6 years now, last few years from an Account Executive position. I get involved with my team through the whole campaigns' processes, from brainstorming to results report.My favorite part is finding the emotional root of my clients' needs and translating those emotions into messages people can relate to. Everything runs easier once we understand we are all humans just trying to connect with each other, looking for something to hold on to in the midst of all the chaos.Following that philosophy, from 2022 to 2023, I enrolled in a postgraduate international program about Transmedia Storytelling. There I learned the art and science behind great stories, what makes them valuable but also how to make them relevant in today's attention economy.