Dulce Mirelle Contreras Leñero Email and Phone Number

During our transition from one of the most relevant Independent Agencies in Mexico to being part of Globant one of the Top Tech consulting companies, I took the leadership of our integration process. In July 2024, Globant GUT was born as a Global Marketing Studio gathering multiple agencies under one single operation like GUT, Adbid, Habitant and KTBO itself.In this context, as Chief Operating Officer in KTBO and now Operations Director in Globant GUT, I am in charge of designing and… Show more During our transition from one of the most relevant Independent Agencies in Mexico to being part of Globant one of the Top Tech consulting companies, I took the leadership of our integration process. In July 2024, Globant GUT was born as a Global Marketing Studio gathering multiple agencies under one single operation like GUT, Adbid, Habitant and KTBO itself.In this context, as Chief Operating Officer in KTBO and now Operations Director in Globant GUT, I am in charge of designing and leading our business strategy in the financial and operative front in LATAM. As a leader of an operative team along our Managing Director in LATAM, Armando David Ortigosa, I bear an important role in tracing our steps to achieve financial and operative KPIs. A big part of my focus is also to gather and inspire our leadership team in LATAM to build a healthy operation, business strategy and processes as a new Marketing Global Company: Globant GUT.Some of the main challenges I have overcome are: increasing our Gross Margin, elevating our revenue, optimizing our structure to attract and nurture our biggest talent, enabling our value offer, strengthening our tech oriented services and reinforcing our integration with other teams in LATAM. Show less

After leading different businesses inside the group, I took the leadership of KTBO's growth strategy generating opportunities and strengthening our operations in Mexico, São Paulo and Buenos Aires achieving long term new value relationships with regional brands. Along the goal of developing new business opportunities I was also in charge of structuring and leading the execution of our business expansion in Latin America.

For more than 5 years, during my time in KTBO Group, I co-founded and led KTBO's sister Agency Blok Media, coordinating a 30+ people independent team integrating multi-format entertainment properties like: Arts & Crafts México, Podcastería, HazDF (DoStuff Mexico), Indie-O Fest or Los IMAS, combining them with a Digital Marketing Services Agency.Directing and operating our vision of offering brands experiences and content to reach a young target through festivals, events, branded… Show more For more than 5 years, during my time in KTBO Group, I co-founded and led KTBO's sister Agency Blok Media, coordinating a 30+ people independent team integrating multi-format entertainment properties like: Arts & Crafts México, Podcastería, HazDF (DoStuff Mexico), Indie-O Fest or Los IMAS, combining them with a Digital Marketing Services Agency.Directing and operating our vision of offering brands experiences and content to reach a young target through festivals, events, branded content, podcasting, sponsorships and digital media strategies, I diversified our Agency reach and impact through a more comprehensive set of Marketing services.Clients: Colgate-Palmolive, Tecnológico de Monterrey, Pandora, Vans, Danone, Starbucks, MBE Etc., AB-InBev, Grupo Lala, Grupo Campari, Herschel & Co., Pfizer, As Deporte among others. Show less

During my time as Operations Manager I led KTBO Agency's growth to meet our exponential growth strengthening our Command Center units for Coca-Cola, Diageo and AAA Marketing services for clients like Mondelēz or Grupo Gigante.Designing our business plan, finances, structure, developing our integrating services like media buying, data I had a key role in bringing direction a growing team of 100+ Marketing Professionals.

Digital Marketing strategy design and execution lead for AAA clients. Data management processes design and evaluation lead. Clients: The Coca-Cola Company

Account Manager of Marketing & Communications projects. Digital Marketing Strategy reporting and content management.Clients: Cool NRG.

Following my passion for music, I developed my Financial and budget management skills inside Arts & Crafts record label in Mexico, designing and executing Digital Sales Marketing strategies to promote album releases and artist to expand their presence in the Mexican market. Digital Store management & maintenance, digital and physical sales management were also part of my responsibilities.Artist: Interpol, Fleet Foxes, Broken Social Scene, Alabama Shakes, Bech House, Stephen Malkmus, The… Show more Following my passion for music, I developed my Financial and budget management skills inside Arts & Crafts record label in Mexico, designing and executing Digital Sales Marketing strategies to promote album releases and artist to expand their presence in the Mexican market. Digital Store management & maintenance, digital and physical sales management were also part of my responsibilities.Artist: Interpol, Fleet Foxes, Broken Social Scene, Alabama Shakes, Bech House, Stephen Malkmus, The Dears, Bear In Heaven, Timber Timbre, TRST, Thurston Moore. Show less

Content Management generation for digital marketing strategies. Newsletter design, content writing and social media content creation. Data base management and social media marketing reporting. Events coverage.

Some of the courses I taught as a College Professors in La Salle del Pedregal University were Math, Management & Statistics.

Accounts & Clients Management for the recording studio. Financial analysis and budget management. Marketing strategy design to attract new clients.