Dulce Enriquez Email & Phone Number

Houston, Tx, Us

Successfully developed, steered, and implemented the yearly marketing strategy and budgeting., aligned with global marketing, regional business leaders, and the LatAm Sales Team. The strategy included various tactics from in-person and virtual events, webinars, digital campaigns, public relations, and social media delivered in English, Portuguese, and Spanish throughout the entire region with a seasonal cadence to impact each country and region.- Met and exceeded key marketing performance targets in LatAm, achieving a 30%+ increase in lead generation growth during 2022.- Reduced expenses by 28% compared to the budget and 25% compared to the previous year.- Developed intelligence in our database to make information decisions, create campaigns based on personas, and open up opportunities to over 20,000 people to attend our events.

Created and executed marketing campaigns, which involved defining strategies, topics, assets, channels, KPIs, and resources. Developing and managing the campaign from the value proposition and sales training to the PR strategy, including translating, designing, and recording. - Tracked the marketing leads in the sales funnel through SalesForce.com, a method replicated in all the other regions.- During these three years, I managed all tactics and execution of 62 events (in-person, virtual, and webinars), attracting over 10,000 attendees and generating +600 opportunities.- Developed, executed, and analyzed the “IDC LA Marketing Investment Planner study” and a Perception survey to understand our customers’ behavior, define new products/services, and improve our services.- Promoted a new package to support our clients during the pandemic, generating over 270 opportunities.

First employee 100% focused on the marketing department in Latin America. Responsible for developing and growing the area, showing the value of the marketing activities to the management team through awareness positioning campaigns, sales enablement, sales campaigns, and relationship events.- During the first year, I generated around 100 opportunities with a win rate of 13%.Increased the positioning of IDC and its thought leaders, generating 89 press releases, 41 articles, and 26 Press Conferences.- Developed 34 in-person events, reaching more than 1300 attendees.- Grew the engagement rate in LinkedIn YoY from 2.17% in 2017 to 5.44% in 2018.

Two different responsibilities: 50% of the time dedicated to marketing activities and 50% collaborating in the IMP business unit. Responsible for the PR, alliances, social media, email marketing, and events development, including sponsorships. - Developed the PR strategy in the region, managing the PR agencies in Mexico, Brazil, and Chile; increasing the mentions 58% YoY and generating USD $2.5 million of Ad Value in México in 2015- Positioned the IDC thought leaders, growing YoY 18% in Mexico and 11% in Chile.- Defined the social media strategy in LatAm, increasing 15% of the followers on Twitter YoY.- Implemented a bi-monthly newsletter, developing the content and design.

- Developed alliances with companies such as Expansión, BNAmericas, CIO Magazine, and Software Guru.- Managed telemarketing agencies and databases.- Planned and executed events and sponsorships in Mexico, Argentina, Chile, and Peru.

Certificate In Digital Marketing Strategy

KEY CONCEPTS - Understand how marketing has evolved and what’s ahead based on real-world insights from brands, agencies, expert.

Master, Marketing

Marketing Digital

módulo 01: PANORAMA DIGITAL módulo 02: FUNDAMENTOS MÁRKETING DIGITAL & TECNOLOGÍA Y MEDICIÓN módulo 03: SEM-SEO módulo 04: ANALÍTICA WEB &.

Lic. En Turismo, Administración, Marketing, Grupos Y Conveciones, Contabilidad