Dulce Martin is the Founder and CEO of Adulce Group, an independent food and beverage brokerage firm serving the airline industry. She started her company with personal savings and has continued to maintain financial independence while successfully growing the business. She believes in building solid, sincere, and mutually beneficial partnerships that increase business performance while exceeding customer expectations. She is accountable for strategy, revenue, profit, and customer satisfaction. During her career, she has built a reputation for working with a high level of integrity, critical and strategic thinking, innovative solutions, and an unparalleled commitment to ensure long-term successful partnerships with customers and principals.Dulce serves on the International Flight Services Association (IFSA) Board of Directors and is the Board liaison for the planning committee. She leads the team to serve the needs of the airline, caterer, rail and supplier members.