Dulce Rosales Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Lead team of advertising account coordinators and marketing designers in the execution of company's advertising program, across multiple divisions, and book product categories
• Collaborate with divisional marketing teams and internal stakeholders to achieve marketing goals through advertising solutions (digital, print, OOH, audio, influencers, and more)
• Sell-in advertising strategy recommendations by communicating learnings, insights, and best practices for all advertising channels, to stakeholders of both marketing and non-marketing colleagues, through presentations.

Toronto, Ontario, Canada

• Manage annual advertising spend of $1.5+ million as in-house Account Manager through planning, executing, and monitoring of campaigns targeting a variety of audiences in the US and Canada
• Establish and maintained relationships with external advertising partners, including vetting, negotiating, and onboarding
• Oversee and project manage integrated ad campaigns, effectively reaching targeted audiences for individual product marketing, as well as Corporate-branded seasonal campaigns
• Optimize campaigns by performing data analysis, and developing insights and best practices that inform strategy
• Manage Advertising team, and introduce and maintain processes to deliver exceptional advertising services to divisional marketing teams
• Developed paid strategy on TikTok, working with UGC from paid influencers, and boosting (sparking) to target audiences to increase awareness and traffic to product pages

• Launched advertising strategies on channels previously unutilised by the company including, Google Display, TikTok, Spotify, LiveIntent, podcast networks, partner email newsletters, and remarking efforts
• Utilised expert hands-on knowledge of advertising delivery platforms, while troubleshooting and navigating constant flow of changes, including impact of iOS14 on pixels
• Planned and developed advertising strategies in collaboration with Divisional Marketers for ongoing product releases and back catalog, as well as leading advertising strategy for Corporate-branded group campaigns, such.
• Crisis-managed digital and social advertising in rapidly changing social space during onset of pandemic and other sensitive periods to ensure our efforts were appropriate and effective, or that alternative advertising.

Toronto, Canada Area

• Executed integrated ad campaigns, effectively reaching targeted audiences for a wide variety of book types, across print, digital, social, audio, and out of home, among other channels
• Project managed advertising campaigns end-to-end, collaborating with Marketing Design, Divisional Marketers, and other team members to ensure timely and high quality launches of campaigns
• Shared expertise as tactical in-house lead on Facebook Business and Ads Manager, Google Ads Platform, and other advertising delivery platforms, leading to improved advertising strategies
• Improved CTR and CPC internal benchmarks on Google Search through revitalized SEM strategies and quickly adapting to rolling platform changes
• Completed advertising campaign work for books such as Becoming by Michelle Obama, The Testaments by Margaret Atwood, I'm Afraid of Men by Vivek Shraya, and more

Vancouver, Canada Area

• Greystone Books is a leading publisher of high quality literary non-fiction books on the topics of environment, travel and adventure, sports, social issues, science, and health.
• Managed all contracts for acquiring books and publication rights, in collaboration with the Publisher and employees of various levels and departments, as well as external partners including international agents.
• Supported Sales & Marketing and production departments in special sales, inventory and reprints management, and academic outreach
• Assisted in project management of books from point of acquisition, to initial input of book data in internal systems, and supplying information to partnering authors, agents, and publishers

Vancouver, Canada Area

• Researched relevant members of media outlets, organizations, or academic institutions for outreach about new books being published
• Performed short-lead and long-lead outreach, pitching select Fall 2016 books to garner more media interest and general awareness
• Prepared mailings of books to reviewers, influencers, and media contacts

Vancouver, British Columbia, Canada

• The Beedie Career Management Centre provides expertise to students, connecting them with professional organizations to make strides the students' career development.
• Using Google Analytics, analyzed web-visitor journeys and presented strategies to improve visit-times, page views, and bounce rates
• Evaluated existing content across print materials and digital channels to propose strategies to efficiently and effectively communicate program and event information to employers and students
• Designed web-page mock-ups to present to management on how to improve engagement and user experience, while working within technical parameters
• Improved effectiveness of communication in web copy targeting employers and students
• Crafted the communications for launching an Externships program and new job boards, which included a boilerplate message and specifically targeted emails

Vancouver, BC

• Canuck Place Children's Hospice is BC's pediatric palliative care provider in BC to over 600 children with life-threatening illnesses and their families.
• Executed public-facing digital marketing campaigns, creating blog posts, social media, and visual assets (images, ecards, gifs) in collaboration with Social Media Manager, Communications Manager, and Events team
• Managed the execution of key communications and design assets for signature fundraising events: Adventure Race, Gift of Time Gala, Gift of Love Gala, and Lighting of the Houses
• Wrote media releases and advisories, logged media mentions, and maintained media contact list
• Designed print and digital assets for campaigns, with such projects including physical event signage, event programs, merchandise, web graphics, presentations, and advertisements
• Maintained web pages on a Wordpress backend to keep content fresh and consistent with any current fundraising or social campaignsSoftware and programs used: Adobe Illustrator Photoshop, Illustrator, and InDesign.

Burnaby, BC

• The Career and Volunteer Services department at SFU supports students with advising, education, and skill development opportunities to greater understand their careers and promote engagement at school.
• Managed the public-facing social media accounts to engage target audiences through regular interesting content, and live event coverage
• Produced content for website, blogs, and email marketing, using skills in writing, problem solving, and basic coding
• Collaborated on marketing projects and event planning projects of entire Career and Volunteer Services team (SFU Fairs Events, Peer Programs, Community Based Projects, Indigenous Peoples Career Stories)
• Developed the narrative arc for a presentation about the Career and Volunteer Services department, in collaboration with team members for the final submission, which won the 2015 Talent Egg Special Award for Innovation.

Vancouver, BC

• The Social Media Network was a student-led organization that aims to facilitate learning from professionals in the social media and digital marketing industry, an area underserviced in post-secondary institutions at.
• Led an executive team of 10 for the continued growth of the club through its events and activities
• Supported the performance and growth of The Social Media Network original initiatives: Recultured.com, Epicentr, and Platform Case Competition
• Continually assessed needs and wants of target audience, to understand the best way to serve and market to them
• Co-organized and co-moderated a sold-out panel event on Instagram for small business, with 4 local business owners

Vancouver, BC

• Recultured.com was the blogging project of The Social Media Network, and was a general-interest blog covering content that students are interested in writing and reading about.
• Managed and oversaw editorial direction on Recultured.com, a project of The Social Media Network, hosted on Wordpress
• Coordinated a steady stream of content from a team of 20+ Recultured bloggers, which also involved editing bloggers' articles, ensuring optimal quality before publishing
• Increased Twitter followers by 60%, Facebook Likes by 55%, and averaged 4400 page views per month on the blog with only organic marketing
• Engaged with the online blogging community, comprised of readers and other blogs/news outlets
• Monitored growth and activity with online tools such as Google Analytics, Bit.ly, and HootSuite.

• Wrote articles for the student-run blog Recultured.com under The Social Media Network SFU
• Received feedback and improved upon those recommendations to create higher quality articles
• Recognized on social media by musician Charlene Kaye, and actors from ABC's "Once Upon A Time" for articles written on them

Bachelor Of Business Administration (B.B.A.) With Distinction, Marketing

Activities and Societies: SFU Social Media Network Bachelor of Business Administration with Distinction from the Beedie School of.

Certificate, Publishing

Completed 58.5 credit hours towards the Publishing Certificate. Relevant courses: CDPB100 Publishing Overview: Trade CDPB313: Marketing.

Ib Mathematics Sl Certificate, Mathematics

Completion of a certificate in IB Mathematics SL, a two year program through Grades 11 and 12.

High School Diploma

Activities and Societies: Pre-International Baccalaureate Honors Classes, International Baccalaureate Certificate - Math Methods, Concert.