Leonid Dulenkov Email & Phone Number

Москва, Россия

Москва, Москва, Россия

- marketing and strategy: planned and executed short and long-term company strategy;- sales: drive sales by the mix of sales channels; - product and projects: credit product development, lead all new projects and cross-sales;- branding: brand development, branches internal and external design, new offices opening process, advertising materials standards, re- branding;- production: cost optimization for production, prices and quality monitoring, logistics, production cycle planning;- media: media planning and buying, ROI analytics, creative strategy development, cost control;- digital: online campaigns (context, retargeting, CPA, SEO, SMM, reputation), ROI for each channel, new website and landing pages, AB testing, UX, YouTube advertising campaign;- call-center: new call center, scripting, analytics and process optimization;- provided analytics and reporting for International holding management team.Achievements:- implemented a new cross-functional team process to improve work flow;- created clear analytic platform and reporting system that used for operation by management team;- increased the market share by 27% through company re-branding; - launched cross-sale insurance program with 45% penetration level at the test period;- new sales offices opening (from 20 to 25 every month);- increased sales growth from 2% to 20% by adding online sales channel;- reduced contact center monthly cost by 15% by stabilization of the key operation factors;- launched Federal advertising campaign ( TV: https://youtu.be/RlB-Oi80pXQ ).

Москва, Москва, Россия

- marketing department management;- project management;- developed, communicated and enforced CRM best practices, including direct marketing and portfolio management projects;- lead the creation and oversight of a new products global sales direction and consumer marketing solutions;- provided corporate identity development; - company re-branding;- worked closely with Management team, provided analytics, including budgeting, forecasting and market research in order to implement marketing goals.- development, implementation online advertising campaign, including new website and CPA program;- reporting to international Management team;- budgeting.Achievements:- increased sales volume by 20% after implementing new marketing strategy for the direct marketing and cross sales;- as a marketing strategy consultant, helped to develop direct marketing program in Bank NOA (Albania);- company re-branding including brand, external and internal office visualization, corporate and advertising materials;- increaseв number of applications from the website by 70%, with a contract rate up to 8%;- increase number of new customers by 40%.

- full cycle of product promotion;- product development and market product entering, tracking the effectiveness of programs;- development of promotional strategies, developing advertising concepts and strategies, analysis and selection of media communication sources, media planning. Communication and building relationships with media representatives;- development, implementation and analysis of effectiveness of promotion programs, creating a positive image of the company.- creating the company’s brandbook for 3 brands, product catalog, graphic design, product design, cooperation with design agencies, control;- conceptual design of the corporate website, development, copywriting, maintenance and promotion;Achievements:- re-branding;- service standards establishment;- marketing and service audit, " mystery shopping" project development;- creation of customer loyalty programs;- market entry project for fuel VP-100 USA (the fuel with an octane number 100);- "mobile gas station" project development;- development of promotion program with X5 Retail Group in 2010-2011;- organizing annual football tournament for children under 14 years old;- 3 new brands for main company brand maintenance creation;- title "Best gas station" in "Modern gas station" magazine, June 2010.

Specialist, Marketing/Marketing Management, General

Specialist, Marketing/Marketing Management, General