Andrei Dumitrașcu Email & Phone Number

Bucharest, RO

Athens & London

Responsible for leading strategic projects to transform customer experiences, develop actionable growth strategies, and deliver tailored solutions, while leveraging agile methodologies to drive impactful client outcomes.

Bucharest, Romania

Bucharest, Romania

Led the marketing strategy for Prodal 94 portfolio, driving brand visibility and engagement through cohesive communication plans. Established and managed a high-performing marketing team while developing trade strategies across channels to optimize distribution, promotion, and pricing. Spearheaded initiatives that maximized revenue and profitability.

Bucharest, Romania

Bucharest, Romania

Board member, leading marketing and portfolio strategy for Secom Healthcare, an entrepreneurial Romanian company, founded in 1997, recognized as the authority leader of integrative medicine solutions. Building sustainable business growth through brand building & communication, innovation agenda and general portfolio management of more than 450 SKUs..

Bucharest, Romania

Breslo.ro is the first romanian marketplace dedicated to handmade creators. Since 2008 more than 30.000 artisans joined Breslo' community offering more than 3.000.000 handmade creations.- Designed business’ strategy and development, targeting a Net Revenue increase and a double-digit profit margin by 2020- Restructured the team by 30% and re-invested in.

Bucharest, Romania

- Managed a team of 5 people, across all beverages brands, as member of Romania’s Leadership Team- Innovated consumer’ promo mechanics through a unique brand proposition- Improved the marketing mix that generated an NR improvement

Bucharest, Romania

- Led a team of 7 people, across all food brands- Managed and implemented a new food range in record time, generating a positive double-digit NR impact;- Drove historical results for local food business, delivering NR vs target and 1.1pp gain in Value Share vs PY- Optimized A&M allocation, with a better rate of working/non-working vs target

Bucharest, Romania

- Led the development and implementation of core brand strategies (communication, pricing, media), alongside a team of 4 people;- Designed and implemented portfolio’ costs optimization, generating profitability improvement;- Developed the SKU’ optimization flow together with R&D and Supply Chain, generating an important profitability

Bucharest, Romania

- Managed a team of 12 across 3 departments;- Generated important savings from contracts re-negotiation;- Improved value and volume market share in traditional trade channel through special project implementation;- Developed category management’ strategy of re-allocating total cool space in MT; generated an important share increase for Danone’ brands

- Managed 2 international accounts;- Developed 2 joint business plans with one account, that generated 3 innovative projects in key stores and a value share gain of 5pp;- Recruited and led a team of 60 people across 5 regions, accountable for 35% of company’s revenue- Improved secondary placements in MT stores by 7pp, SOS by 9pp and market share by 4pp.

Bucharest, Romania

- Developed Category’ strategy and vision- Managed and negotiated first CATMAN project in top 4 international clients, generating a national value share increase of 8pp and double-digit sales value uplift;- Developed and implemented CATMAN project for more than 150 stores, generating a SOS increase of 25%- Developed the first CATMAN handbook for internal.

Bucharest, Romania

- Developed the supply/demand system for local grain commodities- Reported to Geneva Hub (market status, pricing status, weather impact)- Managed and reported grain’s local P&L

Master2, Entrepreneuriat Et Petites Et Moyennes Entreprises

Bachelor Of Economics, Economics

Bachelor'S Degree, Mathematics