Dumitru Daniel Lefter

Dumitru Daniel Lefter Email and Phone Number

TRADE MARKETING - Purchasing Coordinator for POSM and Commercial Assets @ Ursus Breweries
Bucharest, RO
Dumitru Daniel Lefter's Location
Bucharest Metropolitan Area, Romania
About Dumitru Daniel Lefter

People in Trade Marketing bridge the gap between marketing and sales, driving product demand and sales in retail environments. Their ability to create effective retail marketing strategies boosts product visibility and consumer interest. Trade Marketing play a critical role in supporting sales teams and driving revenue growth.With their strategic approach, businesses can optimize product presentation, promotions, and merchandising in retail channels, ultimately increasing product sales and market share. Their work enhances brand visibility and positions products for success in the highly competitive retail landscape.

Dumitru Daniel Lefter's Current Company Details
Ursus Breweries

Ursus Breweries

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TRADE MARKETING - Purchasing Coordinator for POSM and Commercial Assets
Bucharest, RO
Employees:
856
Dumitru Daniel Lefter Work Experience Details
  • Ursus Breweries
    Trade Marketing - Purchasing Coordinator For Posm And Commercial Assets
    Ursus Breweries
    Bucharest, Ro
  • Ursus Breweries
    Purchasing Coordinator For Posm & Commercial Assets At Ursus Breweries Sa
    Ursus Breweries Nov 2024 - Present
    Bucharest, Romania
    A Purchasing Coordinator for POSM & Commercial Assets in a brewery company has a key role in managing the procurement processes for Point of Sale Materials (POSM) and other commercial assets required to carry out marketing activities and sales. Its main activities include:- Purchase of POSM materials;- Supplier Management: Identifying, evaluating and maintaining relationships with suppliers of POSM and other commercial goods;- Inventory Planning and Management: Monitor inventory of POSM and commercial assets, ensuring there is sufficient material to support sales and promotional activities;- Collaboration with internal teams: Collaborate with marketing, sales and logistics departments to understand POSM needs and other business assets, ensuring procurement is aligned with campaign plans and sales strategy;- Budget and Cost Control: Tracks and controls spending on POSM and commercial asset purchases, ensuring that they stay within the budget set by the company. It analyzes costs and makes recommendations to optimize spending;- Delivery and logistics management;- Reporting and Analysis: Produce periodic reports on purchasing activities, inventory and costs, providing information to management and marketing teams to assist in strategic decision making;- Compliance and Regulatory Monitoring: Ensures that all purchases comply with legal, internal regulations and industry standards, including those relating to the safety and quality of commercial products.
  • Ursus Breweries
    On Premise Channel Manager - Trade Marketing
    Ursus Breweries Oct 2023 - Nov 2024
    Bucharest, Bucharest, Romania
    - Contributes to channel IBP-IAP with input on the assigned segment / brands and events- Plans the necessary resources for implementing the action plans in an efficient way ROI, MSE, (CAPEX, OPEX) for maximizing the values extracted from the channel and contributes to budget development- Manages assigned projects as per company’s processes and procedures;BRAND PM CIUCAS:- Cross functional PM that addresses the challenges and comes with solutions to facilitates the successful project implementation and deliver of targeted KPI’s (from activity development and appovel to –> deployment –> monitoring –> course corrections –> stakeholders management -> evaluation);- Develop the brand Ciucas performance analysis in the channel from internal and external sources (Nielsen, EDI, SFAS) and brand in channel activities evaluations and based on it, develop the input for: Channel RAG, channel led workshops; propose the activities based on category customer consumer relevant insight, in a form that is ready for approval submission for assigned brands.;- Monitor RGB performance brand and propose course correction in due time;Project (Consumer Activation): 2+1 RBG; MEADOW CIUCAS; OKTOBERFEST; NCP;Reporting & Master Data:Monitoring budget allocations per campaign / project for each individual brand - DME & Free Beer & provide assistance to budget owners in order to facilitate and efficient use of budget;- Reports to stakeholders regarding the stock of materials and their reallocation as efficiently as possible in the market;- Reporting new materials delivered in stock and monitoring their implementation in the market by stakeholders CODB & CAPEX;- Monitoring and reporting of CAPEX & Tailored Branding works to be implemented on time and correctly installed in the system.- Budget consumption according to project / campaign allocation;DE&I Project (Gender balance): Awareness among young women of potential of careers in sales & manufacturing: - Project: Brew Your Story.
  • Ursus Breweries
    Posm Development Assistent - Trade Marketing
    Ursus Breweries Oct 2021 - Oct 2023
    Bucharest, Romania
    Supports the Trade Marketing activity in the POSM Development area by:- Assisting the POSM Development Manager in the activity of POSM development, acquisitionpreparation and unfolding (POSM = Point of Salea Materials, includes also Commercial items);- Co-ordinating POSM acquisition projects end to end for „from the shelf” solutions such ascatalogue or standardized items and the allocated POSM Development projects plus printedmaterials with clear specifications.- Monitoring and reporting suppliers' activity on orders unfolding, to internal clients (TM, S&Dbudget holders and other POSM shoppers inside Ursus Breweries).- Monitoring DME spend, and CAPEX spend for the allocated projects and aiding with in theelaboration of financial reports such but not restricted to monthly and PF budget reports.- Master Data: SAP (Master Data Governance; SAP ECC; CRM) & SMART, SMART GEP P2O.
  • Unique Creative Production
    Advertising Production Manager
    Unique Creative Production May 2019 - Oct 2021
    Bucureşti, România
    Company description: Full services advertising agencyResponsibilities:- Planning strategic meetings with customers and suppliers, negotiation, project planning, mock-ups, market strategies.- Preparation of employment documents, resignation, additional documents.- Keeping records of project expenses (acquisition vs. profit).- Organizing the communication and placing orders with suppliers and customers.- Economic records (consumption vouchers, invoices, archives, stocks).- Inventories.
  • Invent New Business
    Marketing Manager
    Invent New Business May 2019 - Oct 2021
    Bucureşti, România
    Company description: Full service, independent advertising agency:- Indoor & outdoor advertising production;- Subway advertising;- Special Projects.Responsibilities- Elaboration of the advertising plan of the organization;- Coordinates marketing campaigns;- Key Acount Manager for Agency: Media Investment, Publicis, McCann; Initiative Media;- Elaboration of project strategies;- Organizing the flow of the organization's activity;- Return of documents regarding contracts, annexes, invoices, scores;- Keeping track of project costs (acquisition vs. advantage);- Organizing work teams;- Sale of outdoor and indoor media spaces.
  • Altex Romania
    Revizor Contabil
    Altex Romania Aug 2017 - May 2019
    Romania
    Company: S.C. Altex Romania S.R.L.Job domain: RetailDate: from August. 2017 - to May.2019Company description: Altex, a retail company in the electro-IT area.Auditor / Stock ControllerResponsibilities- Keeping records related to store stocks;- Inventory by product category;- Stock adjustments, supervision of goods inflows and outflows;- Organizing the districts and the team;- Patrimonial and store inventories;Accomplishments- Leading and organizing patrimonial inventories;- Through the internal procedures created in the store, we managed to increase the level of collaboration and communication with district managers by creating various reports to help them keep track of the districts more easily.Division ManagerResponsibilities- Organizing and supervising the activities on the subordinate district;- Following and being responsible for achieving the targets of the subordinated sales agents;- Approval and management of subordinated stocks in the district;- Submission of statements, reports to the store manager about the situation of stocks, sales, products, campaigns and employees.Accomplishments- I managed to form a united team in the subordinate district and to improve problems and divergences between employees.- We managed to better organize and manage the goods warehouse, and also to better organize the way of working in terms of storage.Online SalesResponsibilities- Responsible for the company's online activity, online ordering, invoices, customers, logistics and providing information about the customer's order.Accomplishments- The store is in the Top 3 stores on the online area, from the Altex network;
  • The Bucharest University Of Economic Studies
    Volunteers & Internship
    The Bucharest University Of Economic Studies Mar 2013 - Oct 2018
    Bucureşti, România
    Volunteers & internship- Administration at USASE (from October.2016 to October.2018);- Network Infrastructure at The Academy of Economic Studies in Bucharest (from September.2016 to October.2018);- Bank Referent at Raiffeisen Bank (from October.2016 to March.2017);- Account Manager at NUNTIUS BROKERAGE (from August 2015 to October.2015);- Marketing Assistant at I Sense Solutions (from March.2015 to June.2015);- HR & Content Creator at BOGADI AGRO (from October.2012 to July.2013).

Dumitru Daniel Lefter Education Details

  • Academia De Studii Economice Bucuresti
    Academia De Studii Economice Bucuresti
    Cercetari De Marketing
  • Academia De Studii Economice Bucuresti
    Academia De Studii Economice Bucuresti
    Marketing

Frequently Asked Questions about Dumitru Daniel Lefter

What company does Dumitru Daniel Lefter work for?

Dumitru Daniel Lefter works for Ursus Breweries

What is Dumitru Daniel Lefter's role at the current company?

Dumitru Daniel Lefter's current role is TRADE MARKETING - Purchasing Coordinator for POSM and Commercial Assets.

What schools did Dumitru Daniel Lefter attend?

Dumitru Daniel Lefter attended Academia De Studii Economice Bucuresti, Academia De Studii Economice Bucuresti.

Who are Dumitru Daniel Lefter's colleagues?

Dumitru Daniel Lefter's colleagues are Bortosu Valentin, Nicolae Sadoveac, Cosmin Sava, Laurentiu Neculai, Baba Alex, Cristina Acsinte, Valentin Andronic.

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