Dunae Reader Email & Phone Number

Plano, Tx, Us

College Station, Tx

•Direct marketing, branding, communications and public relations strategy for the Texas A&M Foundation across print and digital platforms to amplify the Foundation’s brand, showcase donor contributions and communicate the positive impact of philanthropy at Texas A&M University.•Manage the marketing department’s budget and lead its content team of five full-time staff members and seven interns.•Oversee the production of high-quality marketing deliverables, including three print publications, a monthly e-newsletter, annual reports, direct mail, major gift proposals, brochures, email marketing, and messaging for social media and digital ads.•Serve as editor of Spirit magazine, the Foundation’s flagship publication (published three times annually; ~56 pages/issue; circulation 50,000); and co-editor of Maroon and Heritage magazines for younger and older demographics, respectively. Develop content, manage editorial calendars, lead the writing and editing process, contract with freelancers, and coordinate art direction and photography.•Build and maintain the online website for Spirit (led a redesign in 2021) and Maroon magazines, including working with outside programmers to develop and code dynamic webpages. Led and implemented a redesign of the Foundation’s main website and annual report website in 2021.•Direct the Foundation’s advertising efforts in print and digital formats and oversee its media relations program, including distributing press releases to local and state media and higher education outlets.•Managed the marketing strategy for Texas A&M University’s Lead by Example capital campaign, a nine-year effort (2012-2020) that successfully raised $4.25 billion. Oversaw development of print deliverables, two campaign websites, numerous press releases and branding efforts across marketing platforms.•Earned three promotions in seven years following superior performance and a demonstrated ability to lead and manage high-priority initiatives.

College Station, Texas

*Wrote press releases, news and feature articles for the Texas A&M Foundation blog, website and Spirit magazine.*Wrote speeches and executive communications as requested.*Assisted in gathering photography for Spirit magazine and coordinating photo shoots.*Updated former student database information and helped keep track of editorial content.*Maintained photo database and archived articles.

Washington D.C.

*Tracked legislation and wrote summary briefings for employees and lobbying clients of Mercury Public Affairs, a global public strategy firm. *Researched potential clients and compiled comprehensive reports detailing background findings. *Surveyed relevant news articles and composed daily tweets for the Federation of American Hospitals. *Completed tasks including logistical and phone support, small research projects, memo correspondence and scheduling.

*Assisted professor in proctoring exams for COMM 301: History of Western Rhetoric, a large lecture class.*Held office hours throughout the semester and led monthly study sessions for students.*Developed exam format and wrote exam questions at varying levels of difficulty.

*Selected as one of two Southwest Texas Press Association interns.*Wrote 20 news stories per week on average.*Conducted interviews and fulfilled photo assignments.*Completed four feature-length human-interest stories and designed three photo spreads.*Designed one to two editorial pages per week in InDesign.

Bachelor Of Arts (B.A.), Communication, 4.0 Gpr

Activities and Societies: Director of Development for the MSC L.T. Jordan Institute for International Awareness, Student Government.

Valedictorian