Bright Vessel is a digital e-commerce agency specializing in WordPress and WooCommerce solutions for businesses ranging from startups to Fortune 100 enterprises. As one of only 20 global agencies certified as an official WooCommerce partner, Bright Vessel manages over 150 e-commerce stores and 350 WordPress websites, serving more than 500 clients nationwide.About Bright VesselSince its launch in 2013, Bright Vessel has become a trusted provider of comprehensive e-commerce and digital marketing services. The agency combines industry expertise and strategic partnerships with organizations like WooCommerce, Jetpack, and Pressable to deliver seamless, scalable solutions to clients.Key AccomplishmentsGlobal Support Operations: Built a 24/7 support team of 20+ professionals across three shifts to ensure continuous service.Digital Advertising Leadership: Successfully managed over $10 million in ad spending across Google Ads, Facebook, and Bing.Advanced Hosting Solutions: Implemented a robust hosting infrastructure using Amazon AWS Servers to provide secure and high-performing managed hosting.Custom Development: Designed and launched custom WordPress and WooCommerce plugins featured by WooCommerce, meeting complex client needs.SEO Success: Secured top rankings for competitive terms for both national and international clients, driving measurable growth.Marketing Automation: Partnered with ActiveCampaign to create advanced automated marketing campaigns tailored to client objectives.Streamlined Client Support: Developed efficient workflows using Jira and Slack for proactive communication and task management.Trusted ExpertiseBright Vessel’s reputation as a WooCommerce-certified agency and partner to industry leaders ensures its ability to deliver innovative, results-driven solutions consistently. From hosting and SEO to plugin development and campaign management, Bright Vessel continues to redefine success for clients in today’s digital marketplace.

As Vice President of Digital Marketing, I reported directly to the Chief Marketing Officer. I led a dynamic digital team responsible for end-to-end marketing strategies, corporate branding, and customer acquisition across multiple channels. Achievements and Contributions1. Strategic Rebranding and Digital ExpansionDesigned and launched a new digital platform tailored for residential, small business, and enterprise-level customers. This platform achieved conversion rates of up to 23%, resulting in more than $10 million in annual revenue in 2013.2. Enhanced Consumer Acquisition and RetentionDirected efforts to improve inbound marketing, including resolving critical issues in the company’s inbound call center to integrate digital channels better.3. Door-to-Door Sales App OwnershipServed as the business owner for Liberty Power’s door-to-door sales app, a transformative tool that generated over $200 million in revenue in 2012.4. Leadership in Digital MarketingManaged a digital team responsible for customer acquisition and retention marketing, branding, corporate communications, B2B marketing, sales support, and product development.5. Operational Improvements and Customer Support IntegrationIdentified and addressed operational inefficiencies within the inbound call center, implementing solutions that streamlined support for new digital channels.

Vitacost.com, Inc. is a premier online retailer and direct marketer specializing in health and wellness products. It offers a diverse catalog of approximately 46,000 SKUs from 2,500 third-party brands. As Creative Director, I led the company’s visual and creative strategies, ensuring impactful communication and seamless execution across all campaigns.Key Achievements and Responsibilities:Leadership and Team Development: Directed a 10-person creative team responsible for all advertising and visual communications, serving a customer base of over 4 million. Fostered collaboration and innovation within the team, ensuring high-quality, on-brand content delivery.Operational Efficiency: Increased efficiency by 400% by identifying and eliminating redundancies and bottlenecks, enabling the team to meet ambitious production timelines without compromising quality.Process Optimization: Streamlined workflows across creative, editorial, and project management teams, achieving the optimal balance between production speed and quality standards.Executive Collaboration: Reported directly to the CEO and presented creative strategies, campaign concepts, and special projects during shareholder board meetings, aligning creative direction with overarching business goals.Impact:My strategic leadership and process innovations enabled Vitacost.com to maintain its competitive edge in the health and wellness market, driving engaging customer experiences and delivering measurable results in a fast-paced e-commerce environment.

E-Commerce and Digital Marketing LeaderSpectrum Brands is a global consumer products powerhouse with a diverse portfolio that includes Rayovac, Remington, George Foreman, Black & Decker Home, Toastmaster, Dingo, Spectracide, and more. With products sold by the world’s top 25 retailers in over one million stores across 120+ countries, the company generates more than $3 billion in annual revenue from continuing operations.Key Contributions and Achievements:E-Commerce Innovation: Directed a four-person web development team to launch e-commerce platforms for iconic brands, including Black & Decker Appliances, George Foreman Cooking, Juiceman, Russell Hobbs, Breadman, and Littermaid—all completed in under nine months.Revenue Growth: Established Spectrum Brands’ first digital sales channel, generating $3 million in its inaugural year and achieving $5 million in its second year, driving a substantial new revenue stream for the business.Customer Retention and Reactivation: Boosted consumer retention by 15% through strategically designed weekly email campaigns. Successfully reactivated dormant customers by delivering targeted messaging and personalized offers.Media Budget Oversight: Managed a $1.2 million digital acquisition media budget encompassing web search, mobile, email, and online display advertising. Optimized campaigns to maximize ROI and deliver measurable growth across all channels.Strategic Impact:I played a pivotal role in transforming Spectrum Brands' digital presence through innovation, leadership, and data-driven strategies. My contributions helped drive revenue growth, enhance customer loyalty, and establish a sustainable foundation for the company's digital commerce initiatives.

Digital Complexion, Inc. began operating in 2003 primarily as a specialist in small business web development. This included the custom development of impressive page designs, shopping carts, front and back end architecture, CMS as well as SEO services. During the companies time, the staff grew to 12 specialists, having completed a myriad of projects.- Successfully managed all corporate aspects of a web development firm.- Developed numerous standard and e-commerce websites over a five year period on various web platforms using AspDotNetStorefront, WordPress, Joomla, Magneto, Dreamweaver and custom platforms.- Led and managed a large outsource team, including coders, user interface designers, project managers, writers, and  PPC experts.- Hands-on coding of back-end and front-end website applications, mobile applications, social media development to meet client goals.

TV Interactive was a communication and production organization with extensive experience creating, producing and marketing award-winning educational campaigns and television programs. Pfizer, Novartis, Roche, and Merck were among some of the clients.- Negotiated and managed all vendor and supplier relationships with an internal budget of $250,000.- Consistently led the firm's communication and presentation efforts with C-level executives and facilitated strong project management.- Developed educational campaigns based on qualitative research which directly resulted in Emmy award-winning televisions show Health Solutions on MSNBC.

Peter James Design was award-winning branding and identity firm based Pompano Beach that helps lifestyle inspired companies engage consumers and communicate brand culture.- Supervised the creative & production teams in the development of unique promotional materials for print and web campaigns- Improved inter-departmental productivity by establishing new internal procedural guidelines- Conceptualized brand campaigns and strategies, and regularly worked with clients and creative director.