Internal Marketing Specialist
CurrentDevelop marketing campaigns to promote plans, products, & services to over 680 physical therapy clients and 3,800 prospects. Including email marketing & automation, social media management, and direct mail planning & scheduling. Over 44 email campaigns, 325 emails, 12 blog posts, 60 pieces of direct mail, and 80 social media posts planned, created, and published. Helped acquire 191 new clients, 149 upgraded clients since hired.Facilitate cross-functional collaboration by providing resources to boost sales, enhance communication, and improve client comprehension of our offerings. Drafted, published, and help maintain 16 client case studies and over 300 other resources for internal/external purposes.Manage a team of external SEO consultants to rectify technical issues on our website’s homepage, devise and execute novel strategies for amplifying web traffic, and elevate conversion rates. Perform on-page SEO activities. Assist with creation and editing of web pages through HTML & WordPress. 14% increase in Organic Traffic, 14% increase in Engaged Sessions, 40% increase in Engagement Rate in 12 months.