Duncan Ayres Email and Phone Number

Devising campaigns for different companies within different industries to promote their business. Businesses include, Insurance, Garden centres, national mobile towbar, window companies, automotive etc. Specialising in Social media, Google AdWords, Google Business Profile (GBP), individual vehicle optimisation (IVO)and website builds.

Bury St Edmunds RUFC is at tier 4 level, currently sitting in the National 2 South league.Reporting to the Chairman, I am responsible for: - Social Media advertising - Increasing revenue through the gate for all home matches- Reputation and Brand management- PR LiaisonThis role is voluntary and is in conjunction with my current job as Group Marketing Manager at Hammond Motor Group.

Responsible for:• Monitoring and measuring all forms of customer communications e.g. general enquiries, sales calls, service and MOT reminders.• Coordinating and communicating service and MOT reminders via SMS, letters and email• Multi-channel data capture• Writing editorials• Influencing senior management to increase staff by highlighting departmental resource shortfalls• Writing call handling scripts• Training and monitoring sales call handling• Social Media advertising and awareness• All forms of digital advertising including the use of MPUs, RE-Targeting, Google Ads, SEO, Geo-Fencing and Geo-Targeting• All forms of traditional advertising• Adhering to advertising guidelines for six different franchises, including Land Rover, Ford, Nissan, Subaru, Isuzu and MG• All company public relations • Creating advertisements in-house• New website build and regular updating• Introducing call tracking• Working closely with DPs and SMs on the quality of stock images and descriptions when advertising on multiple web platforms.• Creating marketing campaigns for all aspects of the business• People development• Data analysis

Offering advice on how to get your website seen, be it through Pay Per Click campaigns (PPC),Social Media (Facebook, Twitter, You Tube etc) or Search Engine Optimisation(SEO) and other 'Three Letter Abbreviations' (TLA) associated with websites.Are you capturing your customer's information? We can help you generate sales leads, train how to handle calls correctly, and advise on several data capturing solutions such as 'Live Chat', call monitoring, and emails.We can also help you understand Google Analytics so you can monitor exactly how well your site is doing at any one time.Don't have time to update it, add that all important photo or text, we can do that for you too!We have the know-how to get your site seen, measure its impact and improve your Return On Investment (ROI).

Reporting to Board level, I was responsible for developing a number of online and digital initiatives and developing group corporate sales strategy.Developing internet sales strategies for the group including digital advertising campaignsAdvise on a more efficient use of marketing budget to align all franchises and get maximum ROI and increase profit margin across the business.Manage PPC campaigns and working closely with external agencies to advise in the design, development and costing of PPC campaignsBudgeting costs across 15 different sitesSEO and Google Analytics Distribution and allocation of advertising and promotional spend towards each campaign Advising on suitability of campaigns and vehicle selectionImprove telephone sales strategyMonitoring incoming sales calls to sites. Reported on missed opportunities and areas where development may assist in increasing sales conversion rates.Call monitoring to make important changes to internal sales strategies to increase sales.Usability of group retail website and identifying ways to improve the customer experienceTracking and reporting on sales enquiries from source to fulfilment in order to maximise ROIUsing dedicated tracking numbers to identify the origin of all telephone enquiriesUsing third party websites and programs to report on the origin of online enquiriesProduced reports identifying the most effective routes to market including areas of success, areas not delivering ROI and suggestions to expand and change strategy to vastly increase ROIRreplacement Vehicle schemesImplementing group protocol for the management of Replacement vehicle schemesOngoing co-ordination and management of the internal operations of the schemeManaging National Newspaper advertising campaignsAdvising the business on effective communication across various mediaCo-ordinating sales process behind management of incoming leadsAdvising on the most effective vehicles for all campaigns.

Reporting directly to the Managing Director of Drive Vauxhall, I was responsible for online strategy and development for the group. My Key responsibilities were as follows:• I was responsible for identifying areas to improve and maximise sales coming through the groups online presence.o Implementing comprehensive SEO strategy to maximise the exposure of the groups online presenceo Conducting a full review of website functionality and user interface including market research and consumer surveys. Presenting the finding and recommendations to the Managing Director to be written in to the development of the websiteo Working with external web design consultants to ensure that the developments identified through the above exercise were delivered through web developmento Ensuring ROI by monitoring phone and web enquiries through analyticso Active participation in monthly meetings with the marketing team, promoting the offers of vehicles available, ensuring all opportunities are maximisedo Conducting monthly face to face reviews with the site internet specialists to ensure that targets are met and the required quality of content is upheld• Writing group protocol for use of the website outlining the procedure and templates for vehicle listings. This included written content and photography.• Ensuring that the vehicles listed on the website were done so according to group protocol. This required a variety of checks on the written content and specification of vehicles and the quality and quantity of photographs.