Duncan Baldwin Email & Phone Number

Australia

Sydney, Au

Macquarie Park, Nsw, Au

METCASH FOOD - Campbells and Convenience Division Delivering the rebirth of a heritage brand back to a $1 Billion Business Unit.The Division needed significant focus on the customer journey, from resetting the basics of - - Merchandise, through to a significant Go to Market rebuild and On-line overhaul. Achievements and personal ownership of:Exceptional delivery on EBIT growth over three consecutive fiscal years. Rebuild and the execution of a new Core range and market fit pricing strategy in Food Service, Grocery, and Impulse.Complete revamp of the social and digital strategyCreation of new customer segmentation and GTM strategy rebuild of process procedure and Merch executional standards. In the process of Food Service sector strategy revamp and growth plan

100Proof has disrupted the on-premise channel in Australia since its conception in 2016. A highly successful customer centric platform, that raised customer and supplier partnerships to a new level. It has become the first truly customer centric, category led drinks supply business in Australia.Achievements and personal ownership of -• Marketing Business planning and execution – from creation to excellence• Brand and culture development - Creation of the leading on-premise service brand • Supplier negotiations and partnerships - From negotiating 48 contracts to building highly successful ongoing partnership development • National Account negotiation and management - bringing on over $20 million in the National arena • Top to top business planning – Strategic B2B relationships and business planning. • 100Proof people development - Developed one the best teams to hit our On- premise.• Voted Channel supplier of the year for the second time this year, (Advantage survey voted by suppliers)

Minato-Ku,, Tokyo, Jp

Leading the National Key Account team across all the chains- Endeavour and Coles Liquor group, Independent and Wholesale Key Account groups, Duty Free and National On Premise.Delivery of the National Accounts sales budgets in my time at Suntory. Managing and executing the closure of the Suntory National business pre-transfer to the CCA liquor sales division.

Contract consultant in brand, sales and marketing and retail space. Two four month projects , plus additional project work over the 13 months.

Paris, Idf, Fr

Management Executive programme - working in Westfield BrandSpace and Centre Management.1. Westfield Head of National Sales - Brandspace retail Key Accountabilities involved the development of a new National Account process & structure, focused in bringing consumer known brands to retail in a Pop Up/Experiential format in casual leasing2. Centre Management Key accountabilities were in the delivery of NOI through the strategic management in Sydney Westfield centres. The role was initially as a Retail Manager and then as a Centre Manager. The latter had full P&L responsibility for a turnover of $450m and 100 permanent/contracted staff

Bristol, Gb

Regional Managing Director – Full P&L responsibility for two separate Business units over a seven year period in the UK liquor industry. - In addition I also managed both business units for a 9 month period with a joint turnover of $390m AU, and 350 staff. Additional responsibilities:Delivery of a full strategic review of the National Accounts Business unit ($700M AU )This additional responsibility was to define a new approach to “meet and exceed” our goals in the multiple chain arena in the UK. - Delivery of a full review of the UK Customer Marketing team structure and process - A joint leadership role in redefining the category and channel plan, developing a new structure to deliver the plan- Project Head for Developing Capabilities for Matthew Clark. The complete redesign of the competency and development programmes in the sales, marketing and operations functions. - Key module delivery of two major courses - The MC Business School, a 5 day course and a middle management training and development course run over 3 days - Internal senior lead for Project Carbon, (In conjunction with Glendenning Consultants) successful in the design and execution of the complete Sales and Marketing restructure.

Degree, Business And Marketing

Diploma, Grocery Marketing

Mark Ritson Marketing Masterclass, Marketing