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I focus on building high-performance opportunities for companies at the intersection of design, technology, brand and business. Strategy for the inception of new products and services. Using cutting edge technology combined with commercial acumen and strategic leadership. A 25-year career in partnering with the world’s most advanced technology companies and brands to create commercially viable, step-change products and services. Held senior management, c-suite and executive roles, building and leading teams, brand and growth in businesses as well as founding start-up businesses. Extensive experience working with global brands, visionaries, recognised business leaders and world class talent in high performance environments to deliver impact and value with teams of all disciplines. Architect of high performance cultures and creating shared visions that deliver value at multiple stages.Market sectors include life-sciences, consumer wellness and healthcare, consumer products and services, elite sport, automotive, public transport, defence and FMCG sectors.Highly transferable skillset across markets, working with clarity and alignment to deliver impact and value.
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OwnerAdded GeniusEngland, United Kingdom -
Chief Executive OfficerAsmt Group Apr 2024 - PresentDeveloping novel surgical devices targeting improvement in patient safety and reducing cost of critical surgical procedures. VC backed venture now in its second round of funding.
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Cto|FounderAsmt Group Jun 2020 - May 2024We develop products and services in the health and life-sciences market inspired by use cases and technology from the space sector to benefit payers, providers and patients here on Earth. Our portfolio includes fully funded, novel surgical device innovations and human performance services.
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AdvisorPurplesector Oct 2024 - Present -
Commercial DirectorPurplesector May 2024 - Oct 2024By applying know-how and experience derived in Formula 1™ we are able to focus on the most critical subject areas - where performance gains are most likely to be found - combining physics and data, applying digital analytics and engineering technologies to resolve real-world challenges with rigour and pace.The lessons learned in Formula 1™ provide real world benefits for companies seeking to improve, modernise and accelerate their own business and human performance. -
Advisor - Mclaren AcceleratorMclaren Racing May 2024 - PresentWoking, Gb -
OwnerAdded Genius Dec 2023 - PresentHelping companies with the inception of products and services. It's what I've done for many years in F1, elite sport, ventures, start-ups and global companies alike working with top quality people in the right high-performance environment and culture across multiple industry sectors. -
Chief Product And Brand OfficerWattbike Oct 2021 - Oct 2023Nottingham, GbPart of the Executive Leadership Team following equity investment. Working closely with the CEO and CFO and reporting to shareholders, building a vision and delivering on a plan to grow Wattbike.Overseeing both Product and Marketing teams to help define Wattbike’s D2C and B2B digital and hardware product roadmap, brand positioning and marketing strategies. -
Mentor To #Raceagainstdementia Research FellowsRace Against Dementia Aug 2020 - Nov 2021A mentor to the most promising scientific talent around the World; to catalyse their research work by driving a shift in culture that learns from innovation in high technology such as F1. Innovation and leadership mentoring for research fellows in partnership with Sir Jackie Stewart. -
Director Of Human PerformanceMindmaze Nov 2020 - Oct 2021Lausanne, ChPart of the leadership team developing scalable digital therapeutic businesses, investment case and technology strategy using advanced neuroscience technologies. -
Technical DirectorTeam Bahrain Mclaren Mar 2019 - Oct 2020Manama, Seef, BhSenior member of the team who conceptualised and built a new sporting platform for McLaren to broaden the brands reach, achieve greater investment from partners and find new ways to deliver commercial value. Responsible for technical partnerships and development to further both human and equipment performance. Entered the UCI World Tour, hiring the world’s best riders, management team and securing sponsorship partners. -
Director | Board MemberMclaren Group Oct 2006 - Sep 2020Woking, Surrey, GbA founding member of McLaren Applied Technologies and highly significant in driving it to a successful business of 550+ employees commercialising F1 know-how, IP and tech-transfer into diverse sectors including consumer products, automotive, transport, healthcare, elite human performance and motorsport.A member of the Executive Team at McLaren reporting directly to key stakeholders within the McLaren Group including the Shareholders, Group Executive Board and Executive. Duncan worked directly on a number of visionary projects to exploit the use of F1 technology in growing markets from the ground up.Directly responsible for building credibility in McLaren’s multi-market technology business and brand, to drive business performance via technology in market including licensing, partnerships, joint ventures and F1 marketing partnerships with global brands and business leaders. -
Director - Health & Human Performance Business UnitMclaren Applied Mar 2018 - Feb 2020Woking, GbAs Director of the Health and Human Performance Business, Duncan focused on the growing and expanding McLaren into digital markets in Sports and fitness, Wellness and Lifestyle and Healthcare with embedded and edge software, cloud analytics, platform services and digital product ecosystems. Using 30 years of F1 data handling and technology to create predictive and personalised analytics and advanced medical and consumer devices for future markets. -
Design DirectorMclaren Applied Jan 2013 - Mar 2018Woking, GbAs Design Director he created McLaren’s first product design team in 2008 generating assets for all business units including Healthcare, Transport and Motorsport across McLaren Applied Technologies and McLaren Group wide partners.He developed future technology strategies, data driven design philosophies and user value propositions in context of future market trends and disrupters mating McLarens deep technical expertise with product design processes. He led the High-Performance Design Business to impact a wide range of sectors including elite sport, pharmaceutical R&D, medical devices, consumer products, aviation and defence. -
Head Of Design And SimulationMclaren Applied Jan 2015 - Jan 2017Woking, GbLeading the Simulation Team to develop digital twin simulation for the rapid innovation and development of consumer products and services, healthcare and human performance, industrial systems and operations and the operation of McLaren Applied's vehicle simulator. -
Head Of High Performance DesignMclaren Applied Jan 2008 - Jan 2013Woking, GbLeading and building McLaren's first external facing Product Design Group to exploit the extensive know-how inside an F1 team, catalysing Global brands with step change products and services. -
Senior Industrial DesignerMclaren Applied Nov 2006 - Jan 2008Woking, GbDefining the early purpose, direction and first partnerships of McLaren's embryonic technology accelerator, McLaren Applied Technologies, aligned to the wider McLaren Group vision. -
Head Of Product Design Group42 Technology Ltd Jun 2001 - Oct 2006St. Ives, Cambridgeshire, GbA founding member developing 42 Technology into a profitable and growing technology consultancy specialising in drug delivery and exploratory surgical devices, blood sampling technologies, personal care and household sectors, consumer product, telecommunications, food and beverage innovation. The business grew from 3 to 30 people turning over several £m profitably. -
Industrial DesignerCatalyst Design Group Jan 2001 - Mar 2001Scottsdale, Az, UsA contract position for several months to fund the continuation a yearlong backpacking trip around the world. Designed industrial printers, heavy goods vehicle systems and public interfaces. -
Design EngineerCosworth Dec 1999 - Jul 2000Northampton, GbA contract position designing high performance engines for Audi. Developed exhaust, turbo systems and front of engine systems for the Audi RS4 and S8 to automotive standards -
Design EngineerAtlas Copco Oct 1996 - Dec 1999Stockholm, SePart of the new product development team designing and producing professional power tools. Responsible for industrial design, ergonomics and mechanical engineering. Originally located in the UK, the position was moved to Germany to lead the transfer of production and quality management systems.
Duncan Bradley Skills
Duncan Bradley Education Details
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Loughborough UniversityIndustrial Design
Frequently Asked Questions about Duncan Bradley
What company does Duncan Bradley work for?
Duncan Bradley works for Added Genius
What is Duncan Bradley's role at the current company?
Duncan Bradley's current role is Owner.
What is Duncan Bradley's email address?
Duncan Bradley's email address is du****@****ren.com
What is Duncan Bradley's direct phone number?
Duncan Bradley's direct phone number is (333) 014*****
What schools did Duncan Bradley attend?
Duncan Bradley attended Loughborough University.
What skills is Duncan Bradley known for?
Duncan Bradley has skills like Product Design, Industrial Design, Engineering, Design Thinking, Concept Development, Strategy, Automotive Design, Alias Studio Tools, Rapid Prototyping, Commercial Management, Data Modeling, Start Ups.
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