Responsible for implementing marketing campaigns to support the growth of HSJs news and corporate subscription products. Leveraging paid media, email marketing, telemarketing, and events to bolster subscription renewals and capture new business opportunities.

Responsible for driving demand for Pageants Media’s multiple information products operating across global markets, sectors, and regions. Through collaboration with editorial, commercial, and sales teams I created tailored ABM content marketing campaigns to generate qualified marketing leads and renew existing clients.

Responsible for the execution of email marketing campaigns through an improvement-based approach; targeting specific audiences, nurturing engagement and generated new leads for the business. Managing campaigns across print, email and industry publications I measured and identified ROI while maximising leads and organisational resources. Delivering valuable content for Careskills customers, partners and affiliates by coordinating design agencies, copywriters and industry publication advertisers to ensure business deadlines were achieved on time and within budget. Working closely with the sales teams I developed briefs and proposals that ensured all Careskills communications were fully understood and communicated internally. Utilising my Adobe suite skills I created multiple digital assets for various channels including print flyer campaigns, website, social and email marketing. Through this role I gained valuable campaign management experience and executing all aspects of the marketing activity for the organisation.

Responsible for delivering end-to-end B-2-C Social and Digital outreach for 3D Print Works as digital marketing lead. In my role I plan, create and deliver social and online content utilising multiple channels to drive sales growth. Writing SEO optimised content for CMS platform, writing copy and weekly blog. Managed engagement with 3D Community and social influencers across multiple social platforms.Developed original content utilising adobe premier pro and photoshop software. Implementing this content into social channels, social advertising and Pay-Per-Click campaigns. In combination with social content I have creates and implemented e-mail marketing campaigns for specific demographics and consumer types. Content scheduling through Hootsuite tool, with content driven by analytical tools like google and social analytics. Alongside work have gain further academic accreditation with a Diploma in Digital Marketing through the QA modern apprentice scheme. This has developed my modern marketing skills set and knowledge of relevant marketing tools.

My role as part of Places for People Scotland, Care and Support involves the creation and delivery of digital content, social media marketing and content innovation. I am also tasked aspects of re-branding , website optimisation and SEO. My role and tasks cross -over and integrate from a customer service and recruitment perspective.

Developing a digital marketing strategy to increase brand awareness. I was responsible for the creation and delivery of content on multiple social media platforms. I also Implemented several social media advertising campaigns, measuring success against engaging and informative content.