Reponsible for conceiving, managing and delivering Yorkshire Water's cultural programming activities as part of our sponsorship of Hull 2017 City of Culture, including;- Creating a brand new interactive touch screen mapping tool to collect local stories from communities around Hull based on the question 'How were you made in Hull?'- Delivering Yorkshire Water's first ever triathlon in the heart of Hull City Centre- Delivering the North's first public drinking fountains in decades incorporating artistic commissioning into the final production of the spaces, collectively known as the 'City Oases'- Supporting the production of Land of Green Ginger Act V; Micropolis through the reimagination of Yorkshire Water' grade II listed building Springhead pumping station, attracting over 13,000 across a 16 day period.

Multi-channel discipline / Strategic insight / Stakeholder engagement / Brand development / Forecasting• Putting forward comprehensive multi-channel campaign proposals looking to address the key business objectives for Blueprint 2020• Mentoring and guidance of Marketing assistant in supporting all areas of the business• Working alongside Asset Management to deliver promise to achieve 1.5m/l annual water saving• Understanding and tackling complex challenges regarding interdepartmental co-operation within Yorkshire Water and vision of key stakeholders required to deliver them.• Created and presented a clear strategic direction for the team and way to implement it.• Strong working knowledge across all key communications channels and ability to identify clear routes to market based upon pre-defined customer profiling• Drawing business critical conclusions from raw data and ability to analyse raw data and present it through creating automated working spreadsheets to identify trends and black spots.

Upon leaving a prosperous role as a content manager for an ambitious digital automation agency, I decided to pursue my passion for tea and taking specialist loose leaf blends to the market through a brand new innovation. The year as a business owner taught me all the basics around cloud-based technology, integrating cloud-based accounting into my business processes, bringing a product to market both offline and through an online self-serve offering.Website creation and SEO / Product marketing / Branding development / P&L Reporting• Understanding of Google analytics and in-page SEO, utilising long-tail and keyword techniques for microsites and e-commerce websites.• Developing and bringing a new product to a target B2C audience through offline and digital channels, including social media, particularly Twitter and Facebook.• Executing a content strategy to raise awareness of the brand and its core values• Event management and implementation of production processes• Product launch into marketplace with integrated website and social

Brought in to evaluate the overall business marketing strategies and present a business case for progression. Gaining an understanding of the core business values, I was tasked in implementing a structured marketing process that would output effective content efficiently across multiple client. Managing all content against set timescales and cost and distributing it out across a predefined content strategy.As the first content manager for the business, I wrote the first blog on the topic of content for the business. The new approach into a more agency led model paved the way for a more integrated design and automate offering for digital B2B companies. The model still stands today and the team has expanded from 5 when I left to over 30.As Project management / Devising and developing content strategies /CRM and implementing Digital automation campaigns / Content focused, strategic role / Creating content campaigns / Client consultancy / Leading a team of freelancers in delivering keynote content• Proven experience in devising and delivering clear and effective content strategies across a range of complex industries• Introduced a content management system into the business, enabling us to efficiently manage 14+ clients at any one time, increasing output without requiring extra resource.• Created and published over 500 individual content pieces across a 12 month period through Linkedin, Twitter and managed microsites, which were also created and developed internally.• Implemented cost controls and supported sales reps in improving timing, cost and QA response• Managed delivery of html emails, landing pages, E-guides, white papers and articles• Co-ordinated a strict content plan against set objectives in a customer focused manner

Profitability analysis / Multi-channel approach / Reporting and evaluation of KPI’s and ROI / Ability to work innovatively and effectively under pressure and within tight time and budget constraints / Print management and understanding of leads times• Managed and executed a full offline and online plan across a 9 month period during intense business restructuring, without impacting on the customer experience.• Part of the team responsible for rebranding the UK arm of the business in 2009, changing customer perception from a traditional budget DM brand into a premium end, aspirational clothes brand. Our key mechanics for achieving this were delivered through improved product perception, styling, tone of voice and re-energising core brand values within the marketplace.• Responsible for increasing ROI across the whole suite of retention marketing activities, working out cost base, commercial investment, as well as introducing test scenarios to evolve the brand in a sustainable and low risk way to improve response rates.• Working within a small team to deliver more focused promotional activity within a multi-channel environment allowing us to respond effectively to changing customer buying habits.• Working closely with the international team, production and external agencies to introduce new season trends and establish stronger brand advocacy amongst a new target audience.• We were able to drive stronger engagement amongst the active and lapsed customer files to budget and within short lead times by providing greater strategic insight into buyer behaviour within a focused and methodical framework.• Created a more relevant and targeted marketing activities through stronger emphasis on customer profiling.• Retention executive for childrenswear brand £10m annual UK t/o • Brand guardian and spokesperson for seasonal AGM brand objectives• Consistently exceeded YOY sales targets vs forecast