Duncan Mokaya Email and Phone Number
A self-driven and dedicated Shopper Marketing Manager. I excel at curating commercially viable and consumer-oriented solutions that foster shared growth. My expertise lies in end-to-end project management, producing comprehensive reports, and closely monitoring on-time metrics. I also provide valuable advice and support to senior managers. With a background in project management, financial analysis, due diligence, and investment proposal preparation, I bring a wealth of experience to the table. Additionally, I am well-versed in impact measurement and driving transformational change. As an MSc. in Development Finance graduate, I have a profound interest in the Impact Investments Sector, Sustainable Development and Capacity Building in Sub-Saharan Africa. My ultimate aspiration is to make significant contributions towards advancing Shared Economic Prosperity across the African continent.
Self Employed
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Freelance Translator - English, Swahili And Spanish.Self EmployedNairobi County, Kenya -
Shopper Manager - Johnnie Walker KenyaEast African Breweries Plc (Eabl) Mar 2024 - PresentNairobi County, Kenya -
Shopper Manager - Guinness Kenya.East African Breweries Plc Nov 2022 - Mar 2024Nairobi County, Kenya- Successfully commercializing Brand Strategy by collaborating with the Brand team, agencies, Channel & Category, E-Commerce, and Category Teams, leading to enhanced shopper-based thought leadership for both internal and external stakeholders. - Developing and executing shopper marketing plans tailored to specific categories, channels, and customers, resulting in effective category brand shopper/consumer marketing programs across multiple channels. - Leading the creation of on-trade/off-trade programs from concept to final toolkit development, resulting in successful customer proposition execution and measurable outcomes. - Formulating commercially viable brand plans, driving category growth, and achieving brand growth ahead of the industry average. - Ensuring strong brand visibility at the execution level, making sure the brand stood out in bars and during consumers' moments of choice; Efficiently managing Brand BTL Promotion (A&P) budgets, making informed decisions to stay within budgetary constraints. - Designing brand activation plans to strategically apply growth drivers to specific channels/segments and occasions, optimizing market penetration.- Planning and briefing the execution of brand plans, ensuring smooth implementation and alignment with overall business objectives. - Leveraging market research data to gain insights into shopper/consumer behaviors and identify market opportunities, contributing to data- driven decision-making. - Establishing and managing relationships with BTL Agencies to deliver top-tier Shopper/Consumer Marketing work, setting high industry standards. - Successfully delivering tools aligned with NGM Physical Availability principles, covering the full Path to Purchase and incorporating M&E learnings for continuous improvement. -
Shopper Manager - Portfolio Beer (Pilsner & Balozi) & Guinness InnovationsEast African Breweries Plc Mar 2022 - Nov 2022Nairobi, Kenya- Successfully commercialized the Brand Strategy for the Beer (Pilsner & Balozi) portfolio by collaborating with the Brand team, agencies, Channel & Category, E-Commerce, and Category Teams, leading to enhanced shopper-based thought leadership for both internal and external stakeholders. Developed and executed shopper marketing plans tailored to the Beer (Pilsner & Balozi) portfolio, resulting in effective category brand Shopper/consumer marketing programs across multiple channels. - Led the creation of on-trade/off-trade programs for Beer (Pilsner & Balozi) from concept to final toolkit development, resulting in successful customer proposition execution and measurable outcomes. - Ensured strong visibility of the Beer (Pilsner & Balozi) brands at the execution level, making sure they stood out in bars and during consumers' moments of choice; Efficiently managed Brand BTL Promotion (A&P) budgets for the Beer (Pilsner & Balozi) portfolio, making informed decisions to stay within budgetary constraints. - Designed brand activation plans for the Beer (Pilsner & Balozi) portfolio, strategically applying growth drivers to specific channels/segments and occasions, optimizing market penetration. - Planned and briefed the execution of brand plans for the Beer (Pilsner & Balozi) portfolio, ensuring smooth implementation and alignment with overall business objectives. - Leveraged market research data to gain insights into shopper/consumer behaviors and identify market opportunities for the Beer (Pilsner & Balozi) brands, contributing to data-driven decision-making. - Established and managed relationships with BTL Agencies to deliver top-tier Shopper/Consumer Marketing work for the Beer (Pilsner & Balozi) portfolio, setting high industry standards. - Successfully delivered tools aligned with NGM Physical Availability principles, covering the full Path to Purchase for the Beer (Pilsner & Balozi) portfolio and incorporating M&E learnings for continuous improvement. -
Ag. Shopper Manager - BeerEast African Breweries Plc Sep 2021 - Feb 2022Nairobi, Kenya- Collaborated closely with the Brand team, agencies, Channel & Category, E-Commerce, and Category Teams to drive shopper-based thought leadership, benefiting both internal and external stakeholders. This involved developing and executing shopper marketing plans tailored to specific categories, channels, and customer-based programs. - Created highly effective category brand Shopper/consumer marketing programs for seamless execution across multiple channels. - Successfully developed on-trade/off-trade programs from the initial brief to final toolkit development, customer proposition execution, and meticulous monitoring and evaluation. - Formulated commercially viable brand plans, leading to remarkable category growth and outperforming industry standards in brand growth. - Strategically steered the brands' visibility agenda at the execution level, ensuring the brand stood out in bars during consumers' moments of choice. - Demonstrated strong financial acumen by actively managing Brand BTL Promotion (A&P) budgets and taking corrective measures to adhere to budgetary guidelines. - Designed comprehensive brand activation plans to effectively apply growth drivers to specific channels/segments for the right occasions. - Skillfully planned and briefed the execution of brand plans, ensuring seamless implementation aligned with overall business objectives. - Successfully managed and collaborated with BTL Agencies, setting high standards and delivering cutting-edge Shopper/Consumer Marketing work in the industry.- Developed tools conforming to NGM Physical Availability principles, encompassing the entire Path to Purchase, and in alignment with M&E learnings for continuous improvement. -
Commercial Performance Analyst - Projects And Diageo One.East African Breweries Ltd Dec 2020 - Feb 2022Nairobi, Kenya- Providing input to process improvement and ongoing development of management reporting framework. - Analyzing sales and other reports and providing insight into how the business can make adjustments to sales opportunities to improve performance. - Making recommendations to continuously improve the end to end service and to update any processes or ways of working.- Identifying and qualifying risks and opportunities for the business and make recommendations to management. - Working with commercial teams to develop coherent, value adding strategies that drive profitable growth and margin enhancement for the business. - Providing commercial and financial analysis using Power BI & Advanced Excel to support sales and marketing campaigns by reviewing and analyzing the financial viability of business cases- Using SQL to communicate to databases to update and retrieve data.- Leading and tracking the performance of Commercial Projects.- Providing linkages between 3rd party vendors and relevant internal business units. -
Customer Business Development AnalystEast African Breweries Ltd Nov 2017 - Dec 2020Nairobi- Working with the Supply Chain Planning, Transportation, and Warehousing to refine processes impacting all customer accounts. - Ensuring the necessary leadership, processes and tools are in place across the markets covered to deliver a better and more efficient customer experience. - Optimizing distributional setups from order management to store shelves, while maintaining a balance between cost, service, quality and innovation. - Assisting clients with enquiries related to order status, product availability, pricing and programs, operating within policies and procedures. - Achieving extensive customer penetration and relationship building across various levels of management and in the functional areas of replenishment, merchandising, logistics, accounts payable, and sales to develop customer specific improvement strategies and tactics. - Cultivating strong collaboration/relationship management skills as well as working effectively in a highly cross-functional organization. - Leading overall implementation of supply chain best practices that deliver improved service, reduced distribution costs & complexity, and enable inventory reductions at the firm and the customer. -
Freelance Translator - English, Swahili And Spanish.Self Employed Dec 2012 - PresentKenya- Using highly specialised translation software to encourage efficiency and consistency- Reading through or listening to material in one language, ascertains understanding of the meaning and context of that material, and converts it into a second language, making sure to preserve the original meaning. -
Innovation Commercialization Lead - Guinness Africa Future ServeDiageo May 2023 - Mar 2024Kenya- Leading commercial activations for key Guinness market tests.- Establishing on-premise venues using eco-friendly building materials, energy-efficient systems, and sustainable design principles. Incorporating renewable energy sources like solar power, using recycled materials, and implementing water-saving technologies are examples of sustainable infrastructure initiatives. - Oversaw the official launch of the first solar bar in the world at K1 Klubhouse, Nairobi. - Collaborating with local sustainability organizations, NGOs, or eco-conscious businesses to amplify the impact of sustainable socialization efforts. - Organizing eco-friendly events that adhere to sustainability guidelines, such as using renewable energy for powering events, reducing waste, and encouraging public transportation or carpooling to minimize the environmental impact of gatherings.- Prioritizing locally sourced and seasonal ingredients for food and beverages to reduce the carbon footprint associated with transportation and support local farmers and producers.- Implementing waste reduction strategies by encouraging reusable and compostable materials, promoting recycling, and minimizing single-use items like plastic straws and disposable cutlery. -
Volunteer Consultant - Circular Economy, Global Value Chains And Traceability Technology.Hecho Por Nosotros Dec 2020 - Jun 2022Hecho por Nosotros (HxN) is a non-profit organization (NGO) with consultative status in the United Nations. We work to promote sustainability in the world of fashion with a strong focus on research and education projects aimed at understanding the fashion industry and the social, economic, and environmental issues associated with it on a deeper level. -
Intern - Fleet Control AssistantMetro Logistics May 2016 - Sep 2016Nairobi- Regional Fleet management. - Budgeting and Financial Reporting.- Market scoping and prospection.- New route project design.
Duncan Mokaya Education Details
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Development Finance -
Cfa InstituteInvestments And Securities -
Economics And Statistics -
Investments And Securities -
Buruburu Institute Of Fine ArtsComputer Graphics
Frequently Asked Questions about Duncan Mokaya
What company does Duncan Mokaya work for?
Duncan Mokaya works for Self Employed
What is Duncan Mokaya's role at the current company?
Duncan Mokaya's current role is Freelance Translator - English, Swahili and Spanish..
What schools did Duncan Mokaya attend?
Duncan Mokaya attended Strathmore Business School (Sbs), Cfa Institute, Kenyatta University, Kca University, Buruburu Institute Of Fine Arts.
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Duncan Mokaya
Agricultural Extension Officer//Agronomist//Agriculture Specialist // Certified Teacher Of Biology And Agriculture.Nairobi -
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Duncan Mokaya
Nairobi
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