Company director and strategic advisor to the management team.The Reward Collection provides high value, frictionless, Card-linked Offers to the largest network of publishers across Europe, India and the US.

UK Company Director with full P&L responsibility. Leading the Cardlytics UK business to deliver:- Engagement and increased card usage for bank partners and publishers- Incremental sales and brand recognition for merchant advertisers- Easy-to-use, high value, card-linked offers for customers of our publishing partnersSigned and on-boarded new partners to extend supply base, including neobanks and loyalty/cashback publishers. Restructured the UK team to improve global alignment and profitability.Ranked #9 in Top 100 Best Companies to Work for in UK in 2021.

Responsible for advertising partnerships, revenue generation and management of the advertising sales and services teams at Cardlytics UK. Role extended to include international business development, establishing new financial institution and publisher partnerships from 2019.Cardlytics use purchase intelligence to make marketing more relevant and measurable. Globally, they partner with more than 1,500 financial institutions to run their banking rewards programs, promoting customer loyalty and deepening banking relationships. In turn, they have a secure view into where and when consumers are spending their money. Cardlytics use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns.

Leading the sales team, establishing UK advertising partnerships for Cardlytics' retail banking card-linked marketing programmes.

JV with Aimia, launching Cardlytics in the UK.Developing partnerships with UK retailers, restaurants and service providers to deliver relevant consumer offers, promoted through on-line and mobile banking, linked directly to debit and credit card transactions. National and local advertisers are able to precisely target consumers based on current and historical spend, without any personal data leaving the banks.Cardlytics is the first platform capable of tracking offers distributed through online and mobile banking through to in-store purchases, without any impact on retailer operations, through a channel which is bigger than social media in terms of reach.Card-linked marketing launched with Lloyds, Halifax and Bank of Scotland in October 2013, followed by Santander, and many more FIs across the US and UK.

Directing and establishing the UK loyalty team, building on Maximiles’ market leading European business in loyalty marketing, direct marketing, customer insight and online panels.Maximiles provide a full marketing service with in-house technology, leveraging a Europe-wide merchant coalition, for everything from simple off the shelf loyalty programmes to bespoke customer engagement solutions.

Heading up the corporate business to business sales team, with a primary focus on rapidly growing the UK corporate network. Tripled the size of the UK corporate network with the acquisition of key clients such as British Telecom, Lloyds Banking Group and The Royal Bank of Scotland.Introduced and established relationships with key channel partners, increasing indirect sales through partner introductions by 5x.Redefining the product and service proposition to allow for a more standardised sales process and simplified pricing, increasing the team’s rate of new client acquisition.Next Jump is a global e-commerce marketing company that builds private, closed loop shopping platforms for rewarding corporate employees and consumers of world leading brands. The UK is the second largest market outside of North America where Next Jump’s clients include 65% of the Fortune 500.

Focused on new revenue generation, selling Vebnet’s technology and services for the management of employee benefits to UK organisations with over 500 employees. Key responsibilities grew from lead generation, marketing and bid support, through to sales leadership for the acquisition of key clients.

Fulfilling an ambition to live and work in the French Alps after 12 years of teaching skiing and snowboarding in the UK. Travelling between ski seasons through Oceania, South East Asia and Europe, including a year in Australia, and a 3mth Service Delivery Consultant contract for PowerTel in Sydney.

Managing a team of twelve FTEs, including project co-ordinators and service deliveryrepresentatives, delivering business internet and wide-area-network services.

Delivering high value, complex network solutions for business customers.

Linking the B2B Sales and Implementation teams, responsible for overseeing the delivery of business network services.