Tom Duncan Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, Us

Marketing leader for The Kroger Company across $140B business spanning 22 different banners and over 2700 stores. Lead team of 180 associates across brand strategy, eCommerce, performance marketing, media, and Kroger’s internal creative agency.

Cincinnati, Ohio, Us

🔹Ownership of P&G’s eCommerce business, Marketing, Sustainability, Equality & Inclusion, Programs with Walmart.🔹Transformed P&G’s eCommerce business, tripling sales profitably, pivoting to a performance marketing approach, and in-sourcing digital marketing. Delivered 60% of total business growth over two-year period.🔹Accelerated P&G’s sustainability partnership with Walmart, resulting in P&G being named Walmart’s environmental sustainability ‘Supplier of the Year’ in 2021, and partnering on multiple consumer facing media partnerships. 🔹Led P&G’s Equality and Inclusion efforts developing 10 commercial programs across gender and racial equality. Recognized personally by Walmart CEO for impact and excellence an as Walmart's 'Supplier of the Year' for Equality and Inclusion in 2020.🔹Developed eCommerce and marketing capability, doubling team, and developed and implemented analytics and data science roadmap roadmap to accelerate business further.🔹Leader of P&G's partnership with Walmart Connect and Joint Business Plan. Lead partner for Walmart Connect digital product development.🔹Led team of 16 marketers and 11person eCommerce sales team, with 2 senior directors and 9 directors as direct reports. Direct report of Chief Sales Officer

Cincinnati, Ohio, Us

🔹 Global leader of P&G Olympics partnership, including overseeing creative development and in-market activation. Re-imagined strategy and go-to market strategy, delivering highest ROI in program history for +$1Bn sales program across 24 countries. 🔹 Global leader for P&G digital marketing. Pivoted to performance marketing approach, including partnerships through retailers, media agencies, and media suppliers. 🔹 Leader of P&G Experiential marketing efforts including 1st ever execution at Consumer Electronics Show in 2019 ('LifeLab'), South Korea 2018 Olympics, 2021 Tokyo Olympics, and Cannes Lions 2019 exhibition.🔹 Developed and implemented P&G’s Citizenship (Environmental sustainability and Equality) marketing programs across total company, creating multiple award winning programs including establishing 'Queen Collective' with Tribeca and 'ACTIVATE' with National Geographic and Global Citizen.🔹 Managed multi-functional team of 16, setting direction for 50 across global team. Direct report of P&G Chief Marketing Officer.

Cincinnati, Ohio, Us

• Led total portfolio (5 brands) strategy across media and trade spending, innovation, and agency model; managed six direct reports.

Cincinnati, Ohio, Us

• Turned around North America Head & Shoulders business ($500 million in sales), delivering three years of sales growth (+4% CAGR), profit growth (+8% CAGR) and market share growth, with full brand P/L ownership.• Owned full media, marketing plan, and innovation plan for North American (U.S. and Canada) business. • Managed five direct reports.

Cincinnati, Ohio, Us

• Stabilized Fekkai brand sales and market share; restructured brand to deliver operating profitability.• Led total brand relaunch of Fekkai; redesigned go-to market model and brand equity, revised channel strategies, pricing, packaging, campaign (print, digital & in-store) and media/PR strategy.• Managed two direct reports.

Cincinnati, Ohio, Us

• Led co-marketing/business strategy for $1.2 billion+ beauty portfolio at Walmart U.S. stores, including Hair Care (Pantene, Head & Shoulders), Hair Color (Nice ‘N Easy), Skin Care (Olay), and Cosmetics (CoverGirl).• Managed one direct report.

Cincinnati, Ohio, Us

Assistant Brand Manager, North America Crest Toothpaste, Cincinnati, OH, 12/2008-10/2010• Led marketing and business strategy for NA Crest toothpaste brand; managed $100 million+ marketing budget.• Directed qualification, product design, and marketing development of Crest 3D White mega-property launch (#1 Symphony/IRI Pacesetter Award, 2010), delivering over $500 million in retail sales in the first year.• Led design and marketing of Crest Pro-Health Clinical Gum Protection, delivering $100 million+ in retail sales.Assistant Brand Manager, North America Oral-B Toothbrush, Cincinnati, OH, 10/2006-12/2008• Oversaw marketing and customer planning; envisioned and delivered first two brand commercial initiatives to market post P&G acquisition – both delivering $5 million+ NPV.• Created in-market commercial plans driving two consecutive years of share, sales, volume and profit growth.• Designed total Kids Oral Care innovation strategy and investment recommendation post Oral-B integration, merging Crest and Oral-B portfolios.

Cincinnati, Ohio, Us

Manufacturing Operations Manager, P&G Manufacturing Company, Iowa City, IA, 10/2004-10/2006• Directed manufacturing operations on two production systems running 24 hours per day, 365 days per year.• Oversaw product cost, production scheduling, line reliability, product quality and personnel safety.• Delivered 5% reliability growth across two consecutive years.• Created business in-sourcing plans, resulting in a $60 million NPV project with a $30 million capital scope. • Led a team of 47 direct reports.Manufacturing Process Engineer, P&G Manufacturing Company, Iowa City, IA, 8/2002-10/2004• Led design and start-up of a $6 million capital project, including design, construction and installation.• Created new training/qualification methods resulting in reduced inventory build and lower project expense;methods were recognized globally and broadly reapplied across company. • Managed three direct reports.

Master Of Business Administration - Mba, Marketing & Finance

Bachelor Of Science, Master Of Science, Mechanical Engineering