Duncan A. J. Email & Phone Number

New York, Ny, Us

Los Angeles, California, United States

The Growth Marketing team is responsible for the growth and retention of the subscription base for the STARZ streaming app. We use mid- and lower-funnel tactics across a variety of channels to target potential new users with conversion-optimized campaigns. After acquiring new users, we focus on reducing churn and bringing lapsed users back through CRM and Winback efforts.- Plan, execute & optimize campaigns across paid social media channels including Meta, TikTok, Snapchat, Pinterest & X/Twitter- Manage a team of three paid social Analysts- Work cross-functionally with Brand and Creative teams to lead creative strategy of 5,000+ bespoke assets across 40+ seasons of Original Series and 500+ Theatrical titles through data driven insights- Negotiate multi-million dollar Master Service Agreements (MSAs), Joint Business Plans (JBPs), and manage relationships with agency partners and supply-side vendors- Create and present to C-Suite on a recurring basis, including a DR Symposium to 100+ coworkers from multiple U.S. offices

- Led paid social efforts for STARZPLAY in 15 international markets across LATAM and the EU- Directed creative design and copywriting strategy for all markets with a keen eye for details due to language differences- Deployed and optimized $20MM+ annual budget across markets to ensure profitable ROAS for STARZPLAY

Los Angeles, California, United States

When HBO Max assignment was in-housed, I transitioned to this position within Omnicom. In this role, I was able to expand my experience beyond social to include both direct-IO display and programmatic digital tactics. My responsibilities included building and launching both direct and programmatic campaigns, actualizing billing for multiple campaigns, and coordinating with external vendors & internal ad ops to ensure successful launch, optimization, and maintenance of campaigns. Measurement and reporting were also crucial parts of this role. I pulled, organized, and derived insights from data that were then converted into client-facing reports on a monthly basis.

Los Angeles, California, United States

As an Assistant Strategist on the Social Growth team for HBO Max, I performed tactical executions for new customer acquisition through mid- and lower-funnel campaigns across Facebook, Twitter, Pinterest and Snapchat. My responsibilities included managing all steps in the creative build-out process, including meeting SLAs, trafficking, and creation/launch of ads in platform. Additionally, I used a data-informed process to perform campaign optimizations on a daily basis. Optimizations ranged from identifying excess or underperforming creative assets to monitoring campaign pacing in order to recommend and implement budget shifts toward highest performing tactics.The entire Growth team was ultimately in-housed by HBO Max and I was immediately recruited by another client team within the Omnicom network.

Greater Atlanta Area

Worked closely with CMO to aid in a broad spectrum of marketing efforts. My first project in this role was a complete database information refresh that was estimated to take the majority of the summer to complete. However, I was able to create an Excel solution that automated the process which allowed me to finish the project within my first 2 weeks (and before any of the other interns had started). This provided the opportunity to tackle other initiatives at PlayOn! and resulted in my appointment to "head intern." What was initially a paid summer internship was then extended to a remote position when I returned to school for my senior year. My responsibilities included editing sports highlights for organic social posts, copywriting promotional email templates that were used by my fellow interns, and beta testing the functionality of the recently updated NFHS Network official website.

• Officiate games to maintain standards of play and to ensure that game rules are observed• Organize and run game days; responsible for care and safety of 200 players• Demonstrate leadership, sportsmanship, and act as mentor for developing players

Roswell, Ga

• Prepare venue for weddings, receptions and parties • Collaborate with owners, caterers, bartenders and musical performers to ensure highly enjoyable events • Interact with clients and guests through waiting tables and coordinating traffic flow upon arrival to event hall

Bachelor Of Science - Bs, Double Major: Economics & Management

Activities and Societies: President of the Rho-Pi Chapter of Kappa Sigma, Division II NCAA Athlete (Lacrosse)

Education record

Activities and Societies: • Academic Honor Roll, 2012-2016 • Fellowship of Christian Athletes (FCA), 2014-2016 • Future Business Leaders.