◆ 𝗩𝗔𝗟𝗨𝗘 𝗣𝗥𝗢𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡As an award-winning national marketing leader, my history is rich with success in pioneering innovative business development strategies, crafting cutting-edge marketing initiatives, and shaping cross-functional sales teams to fuel millions in revenue. Throughout my career, I have identified ongoing opportunities to penetrate the market, provide proactive leadership to overcome obstacles, and shape plans to execute against the plan. Known as a strategic business and growth partner, I create and deliver sales and marketing training programs to create and promote a collaborative, high-performance corporate culture of excellence. My laser-focused leadership style, coupled with my ability to creatively solve problems and connect ideas allows me to capitalize on untapped opportunities and increase the operating tempo of the business.◆ 𝗪𝗛𝗔𝗧 𝗢𝗧𝗛𝗘𝗥𝗦 𝗦𝗔𝗬“Blair is an exceptionally talented marketer and creative visionary. He excels at driving collaboration across large teams with competing interests to launch innovative marketing programs, proven to yield successful results. His energy is infectious, and his passion for marketing motivates his internal and external colleagues. He has a skill for navigating complex organizations and infusing his creative thinking to overcome obstacles. He is a true marketing powerhouse and a jack of all trades!”◆ 𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗘 & 𝗜𝗠𝗣𝗔𝗖𝗧➢ Captured $XB in revenue by launching new voice plans in a 10-day period, all while directing a 300+-member team and marketing strategies, including plan development, customer engagement, and system field rollout.➢ Pioneered a $XXM mobile event throughout the SE region, slashing $XM in costs.➢ Fueled $XXXM in annual revenue by launching a cutting-edge multi-device-protection product—adding $XB in total revenue through retail-channel marketing and sales.◆ 𝗩𝗔𝗟𝗨𝗘𝗗 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘✓Cross-Functional Team Leadership✓GTM Strategy✓Leadership Development Plan✓Marketing Strategy Development✓Product Development & Launch✓Retention Strategies✓Revenue Growth✓Sales Strategy Development✓Strategic Partner Development✓Strategic Planning & Execution✓Vendor Management✓Client Engagement✓Event Management & Logistics✓Fiscal Oversight✓High-Growth Strategies✓Human Resource Management✓Market Expansion✓Professional Development✓Talent Recruitment✓Thought Leadership✓TrainingIf you need strong growth- and results-driven leadership to move your organization to its next level of success, contact me at blair.cross84@gmail.com.
Freelance
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Freelance Product ConsultingFreelanceAtlanta, Ga, Us
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Senior Product Manager Device Protection And Trade-InConsumer Cellular, Inc. Jan 2023 - Apr 2024Atlanta, Georgia, United StatesResponsible for growing CCI's Device Protection and Trade-in Business and other services. -
Sr. Product Manager, Protection SolutionsAssurant Mar 2022 - Oct 2022 -
Lead National Marketing Manager (2012-2021)At&T 2012 - Mar 2022◆ 𝗦𝗖𝗢𝗣𝗘: Command responsibility for all facets of marketing strategy development and go-to-market strategy for this $XB organization, including business development strategies and driving corporate revenue growth.◆ 𝗢𝗥𝗚𝗔𝗡𝗜𝗭𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗜𝗠𝗣𝗔𝗖𝗧:➢ Boosted revenue $XXXM/annually by launching an innovative multi-device-protection product, while directing $XB in total revenue through retail-channel marketing and sales.➢ Architected and executed multiple $XM national/regional sales incentive programs, producing 10%-15% increases in annual revenue.➢ Earned numerous awards for leadership and excellence, including the Circle of Excellence 4X and receiving in invitation to SUMMIT 5X—an all expense paid trip for the top 50 high-growth sales leaders.➢ Critical contributor to reaching a $XB goal by launching new voice plans in an unprecedented 10-days—responding to competitors offers; directed a 300+-member team and all marketing initiatives, including plan development and system rollouts.➢ Architected a $XXM national leadership development training program, authoring curriculum, recruiting, onboarding, and leading 10 trainers over a 4-year period with a 68% retention rate.➢ Pioneered a $XXM open enrollment strategy, surpassing goals to 120%-140%, growing revenue, while directing all facets of marketing, system updates, employee communications, and customer narratives. -
National Associate Director, TrainingAt&T 2010 - 2012◆ 𝗦𝗖𝗢𝗣𝗘: Created the strategic roadmap to direct all sales training initiatives for team members spanning across 2.2K store locations nationwide. ◆ 𝗢𝗥𝗚𝗔𝗡𝗜𝗭𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗜𝗠𝗣𝗔𝗖𝗧:➢ Partnered with cross-functional departments to identify and train top-tier teams on key performance indicators (KPIs).➢ Guided and directed a 15-member team of training managers, leading all facets of human talent initiatives, including recruitment, onboarding, performance issues, and professional development.Early Career Success: Developed foundational sales, marketing, and leadership expertise at AT&T as a TRAINING MANAGER (2005-2010), RETAIL SALES MANAGER (1997-2005), and a RETAIL SALES CONSULTANT (1995-1997).
Blair Cross Education Details
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Business Administration
Frequently Asked Questions about Blair Cross
What company does Blair Cross work for?
Blair Cross works for Freelance
What is Blair Cross's role at the current company?
Blair Cross's current role is Freelance Product Consulting.
What schools did Blair Cross attend?
Blair Cross attended University Of Mississippi.
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