For the past 20 years I have been defining and growing challenger brands that people love. First in New Zealand, then in North America after moving to Vancouver, BC in 2011 to simultaneously pursue my career ambitions and my love of the outdoors. Most recently as the first head of marketing at Article I spent 8 years building the accessible modern furnishing brand into the fastest growing business in Canada, one of the leading direct-to-consumer brands globally, and delighting more than 1.5 million customers across the US & Canada.Before that, I held marketing leadership positions at both brands and agencies, helping develop innovative and compelling marketing communications strategies to win peoples' hearts and deliver business growth for everything from household names to startups. I started out my career at Orcon, a New Zealand telecommunications challenger brand. As a fresh graduate I had the privilege of being a key part an incredible growth story, taking the brand from an obscure 20-person company in an industrial estate on the edge of town selling internet service, to the third largest telecommunications provider in the country. Across a number of roles I got to work on all aspects of the marketing mix. Along the way, we won national and international recognition for our marketing communications. This formative experience helped shape my belief in what is possible with a clear and compelling position that is well understood and executed against internally, and communicated in a way that resonates with customers.With a love of sharing and debating ideas, I have presented and participated in panels at dozens of marketing, direct-to-consumer and e-commerce events across Canada and the US. I thrive in high-growth environments, have a radical sense of responsibility for the brands I have the privilege of working on, and I take great pride in helping those brands win customers' hearts and wallets.