Cassie Sander Email and Phone Number

Key member of the leadership team for this nimble nonprofit focused on addressing food insecurity for students and families. Responsible for developing and executing a comprehensive fundraising strategy, inclusive of grants and donor campaigns, to meet the organization's financial goals. Cultivate and maintain relationships with key stakeholders and partnerships.

Active board member for this volunteer based nonprofit focused on increasing the understanding and appreciation of open spaces, natural areas, parks and trails through advocacy, open space acquisition and educational projects.

Integral member of team responsible for international marketing endeavors associated with newly launched Formula 1 racing team, developing brand and assets critical for inaugural race season. Assisted in the development and execution of marketing and activation programs, leveraging team assets to accomplish stated business and revenue objectives. Represented the team and brand, personally managing key relationships and directing activities associated with business and brand development.

Managed key activities related to global CPG's premier sport sponsorship, including strategic planning and budget management. Involvement with client's retail and shopper marketing activities in regard to sponsorship. Participated in Elevation's new business initiatives.

Achieved International MBA with a concentration in Marketing Strategy.During this graduate program, I participated in a study exchange at Tongji University in Shanghai and received Distinction on a Business Report Dissertation concentrating on the impact of rebranding within the outdoor manufacturer, Highlander Outdoor.

Assisted in development of and activities associated with outdoor product manufacturer's integrated marketing communications strategy in regard to rebranding efforts. Performed extensive market research resulting in recommendations for enhancing company’s digital content to improve brand’s consumer facing image for rebranding purposes, including creation of tactical plan to develop social media approach. Experience and research gathered during consultancy period used to compose graduate school dissertation.

Managed client accounts, maintaining detailed records of activities and acting as a representative of the company in order to sustain, cultivate and improve relationships. Researched existing market and competition in order to identify opportunities for prospects and generating new accounts. Integral part of team responsible for developing digital advertising platform and increasing awareness among accounts.

Key member in business development activities relating to client's sport partnership, involved in on and off site marketing activities, consulting in regard to sport, and client hosting. Carried out strategic planning and management of on-site events. Supported management of athlete sponsorships. Assisted with creation and management of client’s asset request website, managing allotment of sponsorship-related assets and usage. Subsequently assisted with on-site activation requirements for client's sponsorship.

Involvement in multiple facets of marketing for Sprint's premier NASCAR sponsorship. Managed staff and various on-site activities during events, including media event coordination and client hosting. Member of team responsible for management of brand spokesperson’s televised, high-profile event schedules. Was an integral part of team implementing and maintaining client’s social media platform.

Assisted with management of primary retail activities including staff management and training. Assisted vendors with in-store demonstrations and marketing. Participated in activities surrounding company’s involvement in purchasing of ski apparel soft goods.