The first Marketing, Brand and PR consultancy specifically supporting automotive start-up and electric vehicle brands.Consultancy services to early-stage automotive and electric vehicle brands, guiding them through the initial phases of customer, media and stakeholder communication development. A portfolio of services, including:- Development of the company's communication strategy, translating CEO visions into reality and differentiating new market entrants from the established competition. - Creation of globally-coordinated Marketing and PR teams, Brand visions, Press Office set up including monitoring and evaluation tools, customer and media launch management and translation services. - Crisis and reputation management, and Executive counsel.Clients include:- INEOS Automotive. Developed the media communications strategy, global Press Office function and created the brand and manufacturing launch event.- Automobili Pininfarina. Supported the launch of the world's most expensive and exclusive electric vehicle, the £2.6M Battista Anniversario, and latterly the company’s Chief Communications Officer.- Volta Trucks. Consultant then Chief Communications Officer. Developed and implemented the global Marketing, Brand, Events and Communications strategy and Press Office function, and launched the first purpose-built all-electric large commercial vehicle through to Start of Production of customer vehicles.- Vanwall. Created the communication strategy and media campaign, relaunching the historic and arguably most important British-built Formula One marque. - InoBat Auto. Automotive and electric vehicle Communication consultancy to launch the world's first intelligent battery for electric vehicles.- Rocketeer MXV6. Strategic Marketing and Communications support to the manufacturers of the leading restomod of the iconic Mazda MX5.

Member of the Executive Management Team and Global Head of Marketing, Brand, Events and Public Relations.Building on the 94-year legacy of the world-famous Pininfarina automotive design house, bringing the new Automobili Pininfarina brand and Battista - a 1,900hp pure electric hypercar - to a very select group of Ultra High Net Worth Individuals and the world’s foremost automotive tastemakers. Led the company rebrand, ‘Dream Cars, Made Real’ reflecting the corporate philosophy of turning UHNW client's aspirations into some of the world’s most iconic, desired and collectible automotive masterpieces.Launched the world-first collaborative partnership with Warner Bros. Discovery and DC Comics, designing and delivering the first vehicles for Bruce Wayne, Batman’s alter ego, outside of a feature film. Introduced the Automobili Pininfarina brand and products in Japan, as well as industry-leading participation at the world’s most exclusive automotive events such as Villa d’Este and Monterey Car Week.Installed a commercial-first, data-driven mindset across all media channels, ensuring all MarComms activity was focused on lead generation and commercial outcomes.Automobili Pininfarina ranked as #1 for global editorial media Share of Voice verses the most well-recognised and established hypercar competitors.

Member of the Executive Management Team and Global Head of Marketing, Events and Public Relations for Volta Trucks - the leading full-electric commercial vehicle manufacturer. Member of the Board of Director’s Brand Committee. Responsible for developing the Volta Trucks brand from the ground up, and all customer, media, and public channels of communication. Architect of the company's data-driven external communications strategy from launch, raising awareness and credibility of the brand's journey with investors, customers, media and stakeholders, through to production of vehicles, all with a direct impact on vehicle pre-orders and future revenues. Developed and recruited the Volta Trucks Marketing, Events and PR team from a single consultant to a pan-European network of 30+ Communication experts, and roster of supporting agencies. Set up the company's Policy and Governmental Affairs function, and transitioned it to a stand alone function.Within 2.5 years, positioned Volta Trucks as the leading electric commercial vehicle manufacturer in segment (by global media Share of Voice) vs legacy competitors. Also positioned Volta Trucks as #1 for Brand Consideration, and #2 for Spontaneous Awareness of all electric commercial vehicle manufacturers in Europe, according to independent customer research. As Volta Trucks migrated from a start-up to a manufacturer of vehicles, evolved and refined the brand communication, delivering further confidence and credibility in the company's future, and reinforcing its industry-leading position.With the Board of Directors and Advisors, oversaw the external corporate and financial communication of the company’s successful Series B, C, C+ and unsuccessful Series D funding rounds, ultimately managing the communication challenges of taking the company into administration.

Providing consultancy and support to the Automobili Pininfarina Global Brand and Marketing team with the media launch of the Battista Anniversario - the world’s most expensive electric car, and roll out of the company’s Vision 2020 strategy and future product concepts.

Set up the global PR and Communications function for the start-up car company, including recruitment of the first permanent PR Manager resource.Launched the company’s ’Built on Purpose’ brand and manufacturing facility in Bridgend, Wales.

Member of the Executive Management Team for Polestar, leading global public and media relations, and product, corporate, lifestyle and internal communications for the start-up electric performance Polestar car brand, plus all customer and media event activity. From a blank sheet of paper, the communications architect for the company’s disruptive and non-traditional launch and communication strategy for the new brand and its first two products. From pre-launch, through a two-year, worldwide programme of automotive, corporate, consumer, luxury, lifestyle and technology media communications and event activity, developing the awareness of the new Polestar brand. Created a centrally-coordinated global PR, Communications and Events team covering three regions, with extensive day-to-day working experience in EU, USA and multiple locations in China (Shanghai, Beijing, Chengdu, Guangzhou).Editorially reached over 2.5 billion people worldwide with Polestar messaging in 2018, growing to 3.7 billion in Q1-2019, delivering over 75% message penetration and only 0.2% negativity.Corporate Communications including developing the media profile of, and providing executive counsel to, the Polestar CEO, the communication strategy around the new-build Polestar Production Centre in Chengdu, China and a new global network of 60+ Polestar Space retail environments.Responsible for Polestar’s technical and sporting Motorsport program delivery, including winning the 2017 World Touring Car driver’s and manufacturer’s Championship.

Led the Corporate, Lifestyle and Internal communication for the iconic British sports and supercar brand, managing McLaren Automotive's corporate reputation within the global business and industry-focused media, and positioning McLaren as a technology leader and innovator as well as significant contributor to UK PLC. Increased CEOs share of voice by 420% YoY 2015 vs. 2016 and corporate / business media share of voice by an average of 45% vs. competitor brands, with a peak of 55%.Responsible for the strategic planning of all product, corporate and lifestyle communications.Managed McLaren Automotive's engagement with UK Government Ministers and visiting foreign Prime Ministers.

Responsible for short, medium and long-term strategy and P+L development for the UK's leading PR, Communications, Events and Sponsorship agency focused on the sport of sailing. Used the sport of sailing, from grass roots to Olympic disciplines and athletes, to deliver extensive consumer-focused media coverage, create brand relevance, sponsorship and hospitality opportunities for large multinationals.Clients include globally recognised household names like Volvo Cars, Volvo Ocean Race, JP Morgan, Ben Ainslie Racing and The Americas Cup, through to UK-based charities such as UKSA and the Ellen MacArthur Cancer Trust, through to managing the commercial rights of Olympic and Paralympic athletes. Increased profitability by 55.3% YoY 2013 vs. 2014 and 50% in H1 2015.

Member of the Management team of Corporate Communications with responsibility for the creation and delivery of the short- and long-term strategy of all global communication activity. Also member of Volvo's Global Leadership Team - a group of global VPs providing strategic support to the Executive Management Team. Responsible for all product PR, launch and brand communication activities for Volvo Car Group globally, including product positioning to global media audiences, press days at international motorshows, international test drive events and product launches. Designed and managed the strategy and roll out of communications for vehicle hybridisation, electrification, autonomous driving and connectivity. This included the launch of the new Volvo platform architecture, industry-leading engine downsizing strategy and a trilogy of Concept Cars that led towards the launch of the new Volvo XC90 in autumn 2014. This campaign ultimately won the 2014 EMEA Gold Sabre Award for multi-country programmes, and many Car of the Year awards.

Part-time role responsible for scoping out and developing Volvo Car Corporation's Social Media PR strategy, ensuring that it dovetailed with other communication stakeholders. Used insights obtained from the most developed social media markets to benchmark individual national sales companies against one another and develop and deliver Social Media best practice to all.

Director of the PR, Events and Sponsorship teams at Volvo Car UK, responsible for all media relations, internal and corporate communications activities, developing the brand from its traditional reputation to a challenger, premium brand. Responsible for the increase in brand perception metrics ‘Volvo is an innovative brand’ by 37.5% and ‘Volvo cars are enjoyable to drive’ by 33%.With Social Media PR, designed Volvo Car UK’s social media strategy including, in June 2011, the largest single giveaway competition on Facebook in the UK. Acknowledged as one of the early innovators in automotive Social Media and invited to speak at PR Week social media conferences. With Events, responsible for all customer and dealer facing product launch and brand events, particularly maximising the impact of Volvo UK's sailing programme. This ranged from juniors to sponsorship of a team of Olympic and Paralympic sailing athletes who represented Team GB at London 2012, including full-scale hospitality at the Games.

The UK motor industry's first bespoke Social Media PR Manager. Responsible for engaging with, and developing positive relationships with, online media commentators, blogging communities and social network influencers for the BMW and MINI brands.

Spokesman for the BMW brand, promoting BMW products and services to a diverse media audience of national, regional, TV, radio, online and lifestyle journalists. Responsible for all product communications and launch activity for BMW models, mananging the entire replacement cycle of all models in the range.

As the first incumbent of the role, designed BMW Group's internal and dealer communications strategy, defining and delivering processes that enabled all staff to maximise their contribution to the business.

Responsible for customer service and satisfaction for BMW UK and 156 BMW dealerships