Duncan Fraser Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

- Defined, developed and built processes around an internal strategic events agency, centralizing event management across all of MLSEs properties by identifying and delivering on solutions to grow our business objectives and meet client expectations. - Created a new revenue model based on partner integration into all major events that drove an additional.

Toronto, Canada Area

Toronto, Canada Area

• Build Molson Canadian’s brand leadership in hockey by developing innovative marketing campaigns brought to life by translating insights into action that drive Molson Canadian’s business objectives
• Manage media and advertising budget, leading the development of fully integrated marketing campaigns for Molson Canadian’s hockey strategy; driving increase of consumer associations with drinking Molson Canadian during.
• Oversee and manage partner relationships across creative, media, public relations, insights and strategy functions ensuring consistency with Molson Canadian’s overall brand strategy and core values
• Lead team to assist in day-to-day management of internal and external stakeholders; empower and challenge team to consistently drive superior business resultsMolson Canadian + NHL Virtual Reality, February 2017 – present
• Developed strategy and leveraged first-to-market technology to bring live virtual reality broadcasts of 6 focal NHL games to Canadian consumers
• Partnered with NHL stakeholders influencing approval of overall go-to-market strategy, usage of logos and trademarks and viewership rights of games livestreamed to Sportsnet app

Toronto, ON

• Established Molson Coors brands as market leader in sponsorship activation by driving flawless execution of consumer events including: Molson Canadian Mountaintop Rink, Coors Light integration with the Toronto Raptors.
• Managed $5MM+ sponsorships and events budget, evolving Molson Coors’ partnerships with Tier 1 sports properties across Canada including: Hockey Canada, NHL, the Toronto Maple Leafs, the Ottawa Senators, the Edmonton.
• Led and developed team of three: closely partnering with Molson Coors’ brand team and agencies to maximize return on investment across assets, regions, and channels

Toronto, Canada Area

Toronto, Canada Area