Duncan Fraser Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

- Defined, developed and built processes around an internal strategic events agency, centralizing event management across all of MLSEs properties by identifying and delivering on solutions to grow our business objectives and meet client expectations. - Created a new revenue model based on partner integration into all major events that drove an additional $500K in revenue, allowing growth of events beyond client expectation. - Through internal and external relationship management our base event business volume grew from $3MM to +$8MM annually, while driving $300K year over year savings for MLSE. - Redefined our Playoff Tailgate structure to grow “Jurassic Park”, leading to excess revenue growth, partner integration as well as attendance capability. - Led, mentor and develop a team of 11 full-time staff and over 80 part-time staff through execution of over 200 events per year.

Toronto, Canada Area

Toronto, Canada Area

•Build Molson Canadian’s brand leadership in hockey by developing innovative marketing campaigns brought to life by translating insights into action that drive Molson Canadian’s business objectives•Manage media and advertising budget, leading the development of fully integrated marketing campaigns for Molson Canadian’s hockey strategy; driving increase of consumer associations with drinking Molson Canadian during hockey occasions year over year•Oversee and manage partner relationships across creative, media, public relations, insights and strategy functions ensuring consistency with Molson Canadian’s overall brand strategy and core values•Lead team to assist in day-to-day management of internal and external stakeholders; empower and challenge team to consistently drive superior business resultsMolson Canadian + NHL Virtual Reality, February 2017 – present •Developed strategy and leveraged first-to-market technology to bring live virtual reality broadcasts of 6 focal NHL games to Canadian consumers•Partnered with NHL stakeholders influencing approval of overall go-to-market strategy, usage of logos and trademarks and viewership rights of games livestreamed to Sportsnet app •Designed and delivered comprehensive 360 media campaign by collaborating with Rogers and MediaEdge CommunicationsMolson Canadian Rooftop Rink, October 2015 – February 2016 •Conceptualized and designed strategy for iconic Rooftop Rink in downtown Toronto; led large cross-functional team of internal and external stakeholders across marketing, media, creative, PR and sponsorship functions•Drove sales lift during execution period while driving consumer associations with Molson Canadian and hockey, differentiating the Molson Canadian brand from the competition •Exceeded media objectives for execution; lead onsite point of contact for 30+ interviews including TV and radio appearances; achieved over 200MM+ media impressions throughout duration of execution

Toronto, On

•Established Molson Coors brands as market leader in sponsorship activation by driving flawless execution of consumer events including: Molson Canadian Mountaintop Rink, Coors Light integration with the Toronto Raptors and ASHL Winter Classic experiences•Managed $5MM+ sponsorships and events budget, evolving Molson Coors’ partnerships with Tier 1 sports properties across Canada including: Hockey Canada, NHL, the Toronto Maple Leafs, the Ottawa Senators, the Edmonton Oilers and the Montreal Canadiens•Led and developed team of three: closely partnering with Molson Coors’ brand team and agencies to maximize return on investment across assets, regions, and channels

Toronto, Canada Area

Toronto, Canada Area