Duncan Ng Email & Phone Number

Singapore

- Assist in planning, executing, and monitoring integrated marketing campaigns across various channels (online and offline) to increase brand awareness, customer acquisition, and engagement- Collaborate with internal and external stakeholders to develop creative assets, marketing materials, and promotional strategies- Execute and optimize integrated marketing campaigns across various channels (online and offline) to drive brand awareness, customer acquisition, and retention- Assist in managing social media platforms, including content creation, scheduling, community management, and performance tracking- Monitor industry trends, social media best practices, and emerging platforms to identify opportunities for brand promotion and engagement- Drive and execute communications for all Own Brand categories across all channels (online and offline)- Support and execute all corporate social responsibility-related activities, initiatives and campaigns for Guardian- Supported the launch of a sustainability partnership with Mandai Wildlife Group to adopt Satria, a male Sumatran orangutan by promoting lesser plastic bag usage while advocating reusable bagsKey Achievements:1) Live Smart & Healthy 2023 - Silent Yoga & Sound Bath @ Jewel Changi Airport PR Event- Organically received an estimated 693K impressions on IG and 35K on TT- Aided in liaising and managing the Live Smart & Healthy KOL media kit drops- Achieved >80K in advertising value equivalency (AVE)- Successfully impacted the increment of Guardian Own Brand VMHS sales growth2) Guardian Beauty Around The World Extravaganza 2023 PR Event- Supported the launch of Singapore’s first Beauty & Fashion Collection as part of the Guardian Beauty Around The World campaign with an attendance of 108 media and KOLs; 502 pieces of social coverage; 4M potential reach; >$927K AVE; and >$2.8M in PR value- Championed the photography and videography management of the Beauty Around The World PR event at Museum of Ice Cream

Singapore

- Support in executing digital marketing strategy to drive omnichannel presence- Work collaboratively with cross-functional departments and creative/media agencies to deliver digital marketing objectives- Conceptualise and execute digital marketing campaigns from paid search, social media, and programmatic display to footfall studies- Managing SEO agency to ensure that search performance is optimised effectively- Assisting in strategic affiliate partnerships to drive online salesKey Achievements:- Supported in the new Live Health Smart digital activations via paid, owned and earned media that drove +13% of sales vs budget, namely launching a new pharmacist video series that leveraged on TikTok myths (64K views)- Supported the creation of the new SuperLike Tiktok Ads for Live Health Smart achieving 1.5x higher VTR and 1.4x longer average watch time vs previous campaigns and nominated as best practice as a TikTok Case Study for other brands- Executed Guardian Oral Care x Sensodyne digital ads & KOL activation, achieving 1.18M impressions, 116k views, 42K engagement, and 3K clicks to e-commerce- Supported in showcasing Orange Party deals for Sep '22, driving 276K views (CPCV of $0.33), +16.7% in sales, and +31.6% in transactions- Drove uplift in Oct '22 Beauty Days sales vs LY across Facial Masks (+16%) and Cosmetics (+21%) through tactical ads, lifestyle KOL activations, and engaging social content- Accelerated TikTok follower growth rate by 120x (12K vs LY 100), establishing Guardian SG as the No.1 Health & Beauty retailer on the platform, exceeding direct competitor's follower base by +63%- Created viral content by leveraging on internal brand advocates with TikTok videos achieving more than 100K views through paid and organic efforts- Accelerated EDM subscriber growth rate YoY +84%- Drove +57% YoY increase of user traffic to e-commerce by ensuring balanced traffic vs awareness mix and optimisation for digital ads

Singapore

- Lead in developing, managing and liaising with third-party content creators and strategizing online content production to drive engagements- Building and executing social media strategies and campaigns through research, benchmarking and audience identification- Spearheaded CNY 2022 Digital Campaign - achieving 1.2M impressions, 350K reach in organic & paid media- Established a successful conversion funnel, directing Social Media consumers to E-commerce platforms with an average of less than $0.1 CPE & roughly 5% CTR- Responsible for end-to-end E-commerce performance and liaison with E-commerce partners to build relationships and network to achieve business objectives- Fronted the inception of myCK Lazada, attaining roughly 620% increment in sales since launch with close to 6% conversion rate (vs. ~3% E-commerce benchmark)

Singapore, Singapore

- Supported in the successful launch of Giant rebranding with an uplift of more than 50% in sales- Assisted in the launch of Giant own brand - Meadows - products with sales increasing by more than 30%- Part of a 9-member cross-functional taskforce leading the first-of-its-kind Giant Click & Collect during Singapore Circuit Breaker- Spearheaded monthly campaigns that increased sales by roughly 10%- Facilitating and ensuring timely value promotions on a weekly basis with relevant stakeholders- Extracting, developing, and presenting weekly reports for management and leadership team- Collaboration with online digital team to increase engagement and outreach with customers- Collaborative efforts with IT in building a new CRM system- Managing Marketing A&P finances to ensure consistency with monthly Finance A&P

- Handling the extraction, preparation and analysis of reports- Manage company online touchpoints for Cedele, Chiak, Toss & Turn, Workspace, and Greater Lot- Creation, implementation and management of promotions and campaigns in-stores & online, and for new store launch- Composition and distribution of electronic direct mailers (EDM)- Preparation and distribution of point-of-sale-materials (POSM)- Facilitating and resolving queries through CRM platform and hotline- Supporting multiple departments with ad-hoc requests

Singapore

Singapore

- Manage company's social media profiles and presence, including Facebook, Instagram, and Medium- Run regular social media campaigns like promotions and giveaways- Established collaborations at minimal costs for online campaigns with brands like KIMAGE & FreshKon- Writing creative copy for all marketing collaterals, including social media, emails, and landing pages- Liaise with a freelance designer to produce materials of visual impact and within brand guidelines- Assist in developing simple marketing design materials- Plan and keep track of social media content calendar- Generating monthly social media reports showing past results

Singapore

- Provide sincere advice and quality services to meet customers' sports needs- Ensure a high-quality product layout to attract users/customers to return- Guarantee the availability of products through the reliability of my stock and efficient reception of goods- Increase the growth of quantities, turnover, and growth of customers

Bachelor Of Science In Marketing, Marketing

Diploma In Mechatronics Engineering, Electrical And Electronics Engineering

Activities and Societies: NYP Students' Union, NYP Foreign Bodies Street Dance ClubAppointed Assistant Head of Publicity - Nanyang.

Education record

Activities and Societies: Chinese Orchestra- Represented EVS for Singapore Youth Festival (SYF) 2009 - Chinese Orchestra - Achieved Silver.