At Pinter, our mission is to revolutionize home drinking experiences, and my role as Head Of Digital is pivotal in that transformation. With expertise in direct-to-consumer strategies and a deep understanding of Shopify Plus, I lead initiatives that enhance our digital presence and customer engagement. Our team's creative problem-solving abilities have been crucial in navigating the competitive landscape of e-commerce whilst growing Pinter into new markets and partnerships.Before Head of Digital, as Product Design Manager, I honed my skills in design thinking and innovation building the physical product arm of the business. These competencies and a passion for creating user-centric products enable me to drive successful product development and digital strategies across multiple product generations. Together with the team, we're committed to delivering exceptional value and experiences to our customers.