Duncan Reed
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Duncan Reed Email & Phone Number

Director of Category at Vital Pet Group
Location: Rotherham, England, United Kingdom 13 work roles 2 schools
1 work email found @sigplc.com LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email d****@sigplc.com
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Current company
Role
Director of Category
Location
Rotherham, England, United Kingdom
Company size

Who is Duncan Reed? Overview

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Quick answer

Duncan Reed is listed as Director of Category at Vital Pet Group, a with 86 employees, based in Rotherham, England, United Kingdom. AeroLeads shows a work email signal at sigplc.com and a matched LinkedIn profile for Duncan Reed.

Duncan Reed previously worked as Senior Category Manager at Vital Pet Group and Senior Category Manager at Sig Distribution. Duncan Reed holds Level 4 Diploma, Leadership And Management from Institute Of Leadership And Management.

Company email context

Email format at Vital Pet Group

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{first}{last}@sigplc.com
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Profile bio

About Duncan Reed

Results-driven Senior Category Manager with extensive experience in category management and procurement. Proven ability to negotiate cost savings, drive sales growth, analyse performance, forecasting and innovating in a range of categories. Effective communicator at all organisational levels with a track record of managing and motivating teams. Experienced in global procurement.

Listed skills include Retail, Sales, Product Management, Inventory Management, and 22 others.

Current workplace

Duncan Reed's current company

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Vital Pet Group
Vital Pet Group
Director of Category
Employees
86
AeroLeads page
13 roles

Duncan Reed work experience

A career timeline built from the work history available for this profile.

Senior Category Manager

Current

Rotherham, South Yorkshire, Gb

Responsible for the achievement of sales, cash profits, stock and availability targets as set by the Group Trading Director, whilst agreeing and maintain the range of products listed within the Pet department. Also responsible for negotiation of central income, promotional and marketing activity within the category.* Management of the relevant supplier relationships to ensure high service levels and the optimisation of terms and conditions* Manage and create the strategy for assortment of product choice, price architecture, stock holding and availability * Adhere to any internal and external deadlines associated in listing NPD, price changes and driving promotional strategy* Ensure that relevant commercial activities (promotions, NPD launch, allocations, overstocks) are managed with careful planning in line with Vital Pet Groups category management principles* Implement a process of consistent analyse to ensure budgets/ sales & margin targets are being achieved* Source and introduce new innovative products and services from external markets whilst liaising with new partners as part of the onboarding programme* Review slow / zero sellers and help facilitate exit plans* Undertake market research to gain insights in customer trends to keep the product range fresh and relevant* Manage allocations, stock levels and order frequencies* Ensure inventory management / rotation procedures are in place to eradicate potential stock issues.* Ensure images and text that is submitted by suppliers is fit for use on the website and for print.* Chase and collate all promotional forms in preparation for implementation* Manage data in the form of sales spreadsheets, quarterly trackers, short deliveries etc* Compile monthly price comparisons for use by the buying team to better negotiate pricing and promotions* Ensure data accuracy within the system

Jan 2024 - Present

Senior Category Manager

Catcliffe, England, Gb

Heading up the category management and procurement activities of SIG Interiors and Drylining ranges. Key responsibilities are to:* Set commercial strategy and drive that strategy throughout the business of the largest category in SIG* Be an effective communicator at all levels* Manage our extensive supplier base and ensure they are working in the most effective way for SIG.* Negotiate the best value deals possible with our supply base* Ensure service levels from our suppliers are at required levels and performance manage those that aren't* Improve E2E margins* Constantly look for ways to save money e.g Improved logistics, new suppliers, different ways of working etc* Ensure product file is always up to date

May 2022 - Nov 2023

Category Manager

Catcliffe, England, Gb

Heading up the category management and procurement activities of the Ceilings and Accoustics ranges. Key responsibilities are to:* Set commercial strategy and drive that strategy throughout the business of the largest category in SIG* Be an effective communicator at all levels* Manage our extensive supplier base and ensure they are working in the most effective way for SIG.* Negotiate the best value deals possible with our supply base* Ensure service levels from our suppliers are at required levels and performance manage those that aren't* Improve E2E margins* Constantly look for ways to save money e.g Improved logistics, new suppliers, different ways of working etc* Ensure product file is always up to date

Apr 2019 - May 2022

Senior Procurement Manager

Catcliffe, England, Gb

Leading the procurement activities of the Fire Protection and Mechanical & Electrical (Air Handling, First Fix and Commercial Drainage) divisions. Key responsibilities are to:* Manage our extensive supplier base and ensure they are working in the most effective way for SIG.* Negotiate the best value deals possible with our supply base * Improve E2E margins* Constantly look for ways to save money e.g Improved logistics, new suppliers, different ways of working etc* Ensure product file is always up to dateNotable achievement* Increased margin by 4% on Fire Category in 14 months in role. This lead to a 30% improvement in gross profit whilst turnover still grew by more than 10%.

Jun 2017 - Mar 2019

Category Manager

Rotherham, Gb

Run an internal business unit comprising a range of categories accounting for 45% of Maplin's profit and 30% of its turnover. Resposible for supply chain management, visual merchandising (both in-store and online) and ensuring the range was relivant and up to date. Categories included Cable ranges, In Car, Sat Nav, Mains Electrical, Lighting & Bulbs, Domestic Appliances, Batteries and Solar. Lead a team of Buyers. Full accountability for financial performance of my business.

Apr 2015 - May 2017

Senior Category Buyer

Rotherham, Gb

Responsible for a section of the Maplin range accounting for 10% of the company turnover and 20% of the profit. Ranges include AV and Computer/Mobile products and accessories, cabling, CCTV, Pro Audio and DJ equipment. Line manager for 2 Assistant buyers. Role involves sourcing product, negotiating supplier terms, setting pricing, cradle to grave management of products including effective introduction and exit, promotional activity.

Sep 2011 - Mar 2015

Senior Product Manager

Rotherham, Gb

Responsible for a section of the Maplin range accounting for 10% of the company turnover and 20% of the profit. Ranges include AV and Computer/Mobile products and accessories, cabling, CCTV, Pro Audio & DJ equipment, Toys. Line manager for Assistant Buyer. Role involves, sourcing product, negotiating supplier terms, setting pricing, cradle to grave management of products including effective introduction and exit, promotional activity.

Dec 2009 - Sep 2011

Product Manager

Rotherham, Gb

Responsible for a section of the Maplin product range. Over the time I was in this role I looked after most of Maplin's range for various lengths of time, but had significant time responsible for ranges including:AV and Computer/Mobile products and accessoriesTelecomsToysCablingPro Audio and DJ equipmentCCTVRole involved, sourcing product, negotiating supplier terms, setting pricing, cradle to grave management of products including effective introduction and exit, promotional activity.

Sep 1999 - Dec 2009

Pc Build To Order Product Manager

Rotherham, Gb

Set up and managed Maplin's Build to order PC offer. This involved initial search and selection of a 3rd party partner to do the build and setting up internal systems, in conjunction with IT, that enabled ordering to be done effectively. Once this was in place I then produced and delivered internal training materials and set up external marketing of the proposition. After launch was responsible for the ongoing management of the range.

Sep 1998 - Sep 1999

Store Manager

Rotherham, Gb

Sep 1997 - Sep 1998

Team Leader

Rotherham, Gb

Sep 1996 - Sep 1997

Technical Sales Advisor

Rotherham, Gb

Aug 1995 - Sep 1996
2 education records

Duncan Reed education

Level 4 Diploma, Leadership And Management

Institute Of Leadership And Management

Bachelor Of Technology - Btech, Health Studies

Thomas Danby College
FAQ

Frequently asked questions about Duncan Reed

Quick answers generated from the profile data available on this page.

What company does Duncan Reed work for?

Duncan Reed works for Vital Pet Group.

What is Duncan Reed's role at Vital Pet Group?

Duncan Reed is listed as Director of Category at Vital Pet Group.

What is Duncan Reed's email address?

AeroLeads has found 1 work email signal at @sigplc.com for Duncan Reed at Vital Pet Group.

Where is Duncan Reed based?

Duncan Reed is based in Rotherham, England, United Kingdom while working with Vital Pet Group.

What companies has Duncan Reed worked for?

Duncan Reed has worked for Vital Pet Group, Sig Distribution, and Maplin.

How can I contact Duncan Reed?

You can use AeroLeads to view verified contact signals for Duncan Reed at Vital Pet Group, including work email, phone, and LinkedIn data when available.

What schools did Duncan Reed attend?

Duncan Reed holds Level 4 Diploma, Leadership And Management from Institute Of Leadership And Management.

What skills is Duncan Reed known for?

Duncan Reed is listed with skills including Retail, Sales, Product Management, Inventory Management, Customer Service, Merchandising, Management, and Product Development.

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