Robert Dundon Email & Phone Number

New York, NY, US

New York, NY, US

London, England, GB

• Served as Commercial leader accountable for full profit and loss of Americas portfolio of footwear and sport brands. Led strategic planning and execution for Americas at a brand, channel and customer level, partnering.
• Orchestrated turnaround of Lacoste and Ted Baker footwear through collaboration with category and product teams, implementation of channel segmentation strategies, and growth of key customers Nordstrom, Macy's, and.
• Led distributor and licensee partner business development in the LATAM region for Speedo, Canterbury New Zealand, Mitre, and Endura.
• Relaunched Ellesse apparel and footwear with Footlocker, Urban Outfitters, and US specialty retailers. Collaborated with brand teams to create product for US retailers. Built experiential marketing, social, and.
• Ensured frequent engagement with UK founders, board of directors, and key stakeholders, led quarterly board meetings to align on business performance, strategic direction, new business opportunities and potential risks.

Amsterdam, Noord-Holland, NL

• Created business strategy to launch European beauty brand from the ground up. Led omni-channel commercial expansion strategy, inclusive of retail stores, wholesale, e-commerce, Marketing / PR, and recruitment of the.
• Gained Executive team approval to invest $50M into retail expansion. Selected locations, project managed buildouts, staffed, and opened 8 free-standing stores, including 2 flagships. Developed and implemented store.
• Developed B2B strategy, concentrating on key strategic partnerships with department and specialty retail, pure players, including Barneys NY, Amazon, and QVC.
• Drove US ecommerce channel, inclusive of performance marketing, site optimization, merchandising, fulfillment, and customer experience.

New York, NY, US

• Led business transformation of the omni-channel fashion watch and jewelry business, operating free-standing stores, leased concessions, ecommerce, and wholesale with points of sale in the US, CA, and Mexico.
• Reversed 24-month decline in retail sales for both brands. Re-defined brand experience, focusing on operational excellence, multi-channel marketing initiatives, innovation at POS, and visual merchandising standards.
• Spearheaded expansion of Folli Follie brand footprint, adding new B2B partners Macy's and Nordstrom in the US, shop-in-shops with Holt Renfrew Canada, and Mexico's El Palacio de Hierro.
• Established performance metrics in the merchandise planning function, narrowing assortments, creating store profiles, ideal stock levels and auto-replenishment resulting in 20% reduction in inventory and 2 consecutive.
• Led full-service ecommerce team for two brands inclusive of marketing, customer service and fulfillment.

Richardson, Texas, US

• Selected by CEO to lead global sales of $100M luxury brand with 700+ points of sale across top tier retailers. Highly analytical role, developing innovative solutions to increase sales and optimize processes across.
• Spearheaded team of 11 field-based sales managers focused on growing market share in a crowded space dominated by true luxury and entry fashion brands.
• Increased sales 52% in 2010 highlighted by sub-brand launch and introducing trunk show initiative, focused on providing unique customer experiences for avid collectors, adding $1M in sales Year 1.
• Developed POS display, planograms, and product training tools implemented by field merchandising teams, growing brand awareness and market share, and increasing sell-in with key customers.

Paris, FR

• Directed $40M vertical retail, luxury menswear apparel brand with 20 POS and 100+ employees. Led all US brand and organizational functions to drive retail stores and leased concessions. Member of global Executive.
• Recognized as key contributor to global rebranding initiative, leading to new store design and product introductions, which attracted new customers and expanded reach with brand loyalists.
• Grew sales 25% over 3 years, lifting comparable stores by 8% in each year through CRM implementation, elevated customer experience, targeted KPI benchmarking, and staff training.
• Project managed retail store builds, external partners, negotiated favorable lease terms, and reduced build costs by 20% for 6 new retail stores, each contributing no less than 20% operating profit with 3-year ROI.

London, GB

North American leader of business development, wholesale distribution and marketing for the iconic British fashion brand. Responsible for growing the brand to over 200 points of sale. Created and implemented the sales and marketing strategies that re-positioned the brand as a fashion leader in men's and women's ready-to-wear and accessories growing.