Hi, I’m Yun – a driven and detail-oriented MSc Marketing graduate from The University of Manchester, where I earned a Merit degree and completed a dissertation on “Sustainability in Services.” My research explored how sustainability influences customer perceptions and behaviours, uncovering fascinating insights into trust, loyalty, and the role of corporate responsibility. It was an honour to achieve a Distinction grade for this work, reflecting my passion for blending analytical rigour with creative problem-solving in the field of marketing.Throughout my academic journey, including a first-class honour degree from Beloit College (U.S.), double-majoring in Business Economics and Japanese Language and Culture, I’ve gained a cross-cultural communication mindset and built a solid foundation in integrated marketing communications, retail and service marketing, and digital strategy. My hands-on projects, like designing a marketing campaign for a local restaurant, have sharpened my ability to think strategically and deliver measurable results. Professionally, I’ve applied my skills as a Social Media Marketing Intern, where I enhanced online engagement, optimised web content, and delivered actionable performance insights. My experience spans creating impactful visuals, managing social media campaigns, and mentoring students to unlock their potential.Originally from Vietnam and educated in the U.S. and U.K., I bring a global perspective to everything I do. I'm eager to contribute to a dynamic marketing role with my creative mindset, strong communication skills, and proficiency in tools like Adobe Creative Cloud and SPSS. Let's connect and explore how we can drive sustainable growth and innovation in the marketing world!
