Conducted market research and evaluations on digital banking services within retail banking, providing recommendations for improvement.Proposed and built partnerships with other organizations to provide digital banking services, ensuring all necessary paperwork was completed.Coordinated with other departments to develop and improve digital banking products and services, ensuring they met the needs of customers.Managed projects related to digital banking products and services, ensuring they were completed on time and within budget.Implemented activities and events to promote digital banking products and services to university students and at digital events.

Responsible for the operation of the Business Unit including: Answer all queries for banking operations. Develop the professional Manuals for new products. Support the setting of Deposit Interest Rate system, special interest rate for business units. Responsible for developing new products, including: Planning and developing new products. Participate in product testing and debugging. Responsible for the application of new products to customers. Ensure the product operation process is stable & handlings problems if any arise. Major projects have worked on: - Online Account product development and operation (eKYC process) - Develop and operate online banking account products on platforms MyVIB1.0, MyVib2.0, Smartsale - Develop the Package products for the individual customer segment.

Responsible for building and developing Term and Demand deposit products and cash and non-cash transaction services for Retail Banking Customers.Building new or adjusting the Deposit/Transaction product according to the target customer segment to ensure competitiveness and update according to the market.Managing the Deposit/Transaction product portfolio including interest rates, fees,... ensuring the financial efficiency of each product portfolio.Liaise with the deposit business development team to build product and service packages for a suitable group of customers.Coordinate with related parties to develop and implement marketing programs for deposit and transaction products.Coordinate and support to check the system's assurance before deploying to customers.Building and supporting the operation of services such as Digital accounts on MyVIB 1.0, Personalize accounts, Diamond Package, Ebank limit and orther Transactions service

Providing products and services to NTB (new-to-bank) and ETB (existing-to-bank) clients, gradually broadening to full range of retail banking products.Developing new customer volume, and advising customers for personal credit products...Taking care and maintaining relationships, with existing individual customers in order to expand the demand and network of the Bank's products.Collaborating with other professionals to ensure high-quality customer service.Handling end-to-end process: Receiving documents, performing credit evaluation and submitting credit approval documents.Visiting partner companies regularly to introduce the banking products in order to find out solution based on customers’ need.Cross-sell and refer multiple standard products and services Lines of Mortgage Personal loans, Bancassurance, Credit Cards...).