Kelly Dunham Petty Email & Phone Number

Brentwood, TN, US

Responsible for enabling a best-in-class go-to-market model for CPG sales attribution and media measurement by leading key product roadmap initiatives across commercial, analytic and technical functions of the company to accelerate growth within the US and Global markets.

• Advises the world’s top CPG companies in the Center Store vertical and their media agencies on how integrated data and prescriptive analytics can significantly improve campaign performance to drive measurable sales lift
• Empowers brands to strategically target, measure and optimize their campaigns across media channels to make better, faster, smarter media decisions that save advertisers millions of dollars in the paid owned and eared.

Greater Chicago Area

Greater Chicago Area

• Lead all Digital Strategy initiatives for Procter and Gamble shopper marketing business
• IAB Certified: Digital Media Buying and Planning
• Responsible for working with Blue Chip’s cross-functional teams and clients to plan, negotiate and buy digital media that support specific business and marketing objectives.
• Work with project leaders, analytics, and ad operations teams, as well as external vendors to put together best in class digital recommendations.
• Strong grasp on the digital media landscape; including display, mobile and video, as well as all types of advanced audience, behavioral and contextual targeting.
• Responsible for researching various vendor solutions and succinctly speak to why one solution is a strategic fit over another. Tasked with clearly communicating the plan to individuals both internally and clients.

Chicago

• Dedicated Brands: Procter & Gamble, B&G Foods, Wells Dairy, Haribo, McCormick, Ricola, Enjoy Life Foods
• Plan, negotiate and buy approved digital media recommendations that support specific brands and/or shopper-focused client objectives.
• Research vendor solutions and succinctly speak to why one solution is a strategic fit over another. - Maintain a strong grasp on the digital media landscape (including display, mobile and video), as well as advanced.
• Responsible for digital department billing, invoice reconciliation, and maintaining monthly tracking reports via Strata.
• Manager to Digital Ad Operations Specialist; Train and ensure ongoing success across all clients within the agency portfolio.
• Planned and executed successful department-agnostic annual event, “Digital Vendor Day,” to educate all BCWW employees on digital media capabilities; Coordinated hosting 30+ media vendors and 200 agency employees.

Chicago

– Managed working relationships with 3rd party ad servers (display and video) to be fluent in their capabilities, processes, requirements and workflow– Established and maintained relationships with external vendors and media partners; facilitated tag QA and troubleshooting – Actively participated in campaign setup related kickoff meetings with publishers.

Cincinnati, OH

Greater New York City Area

• Public relations for VS Beauty at NYC headquarters
• Wrote talking points for VS Angels; assisted models behind the scenes at appearances and events
• Established relationships with beauty magazine editors through product sample send-outs Day-to-day in-office responsibilities:
• Update media lists using CisionPoint; create, assemble, and send out media kits
• Monitor product placements, both online and in print; track and document all placements
• Contribute to fact sheets, press releases, product launch events and progress reports

Bachelor Of Science (B.S.), Strategic Communication

In addition to coursework towards Bachelor of Science in Strategic Communication and a Minor in Community-Based Leadership: • Excellent.

Summer Study Abroad Program, Creative Writing And Literature

• Study abroad program with coursework in creative writing and literature • Lived in the heart of London for six weeks; traveled around.

Education record

Graduated with academic honors and athletic distinction