Responsible for developing marketing strategy and budgeting, annual planning; monitoring, analysis and assessment of market trends, consumer behavior and actions of competitors to identify new opportunities in the market.Managing and coordinating all functions in the execution of business tasks, which include: market research, sales promotion and private label development, marketing communications, marketing operations - Mercator malls, CRM, customer relations (Loyalty system); managing a team of 20+ people.Ensuring smooth and successful work processes within work units and proposing changes and activities to improve work processes, implementation of knowledge to the team and track their performance with the objectives of the Company and Sector.Reporting directly to Management Board and Group Management Board.

Lecturing within internal education system for employees: Strategic marketing and Sales promotion; Projects participation: SAP implementation, Call center implementation, Category management, experienced in working with consultants

Marketing operations - marketing activities for Mercator malls:Event management for Mercator malls, coordination with event management agencies, responsible for promotion, advertising, communication with mall tenants in order to prepare a better offer for customers, smaller sponsorships and donationsSales promotion:Managing marketing activities and campaigns, promotions, communication with retail units, budget management, coordination with marketing and media agencies, communication with different departments within the company

Market research: Preparing requests and tasks for market research agencies, annual planning, ad hoc marketing analysis, advise role for new marketing projects, market analysis for investment feasibility studiesReporting: Preparing reports for Marketing Director and Management Board (budget, retail units turnover, competitiveness analysis (pricing), marketing campaign analysis, different ad hoc reports)

Sales: customer care, payment care, key accounts management; Marketing: organizing different marketing activities in cooperation with suppliers, promotional materials, web site management; purchase: contacts with suppliers, existing and potential

Telephone contacts with customers, handling complaints, financial and technical issues, providing information about products and services, dealer support, key account support, tourist info; coaching new employees.