Collaborated closely with founders and the marketing team to define the product vision and establish design standards, ensuring alignment with company goals and market expectations.• Led design discussions that culminated in the creation and approval of digital artwork for onboarding cards within the mobile transfers and foreign exchange trading, enhancing user experience from the outset.• Conducted comprehensive market research to identify the target audience for the mobile transfers and foreign exchange trading application, maximizing market share and product acceptance; synthesized findings into three detailed user personas for guiding design and development efforts.• Developed comprehensive epics in Jira and Confluence outlining the product vision, expected features and multiple user stories for key initiatives such as user onboarding and mobile user registration, with clear project guidelines and goals.• Created user stories in Jira and Confluence to capture user needs, guiding the technology team in creating specific development tasks encompassing functional requirements, acceptance criteria, and definitions of done, significantly contributing to the clarity and overall direction of the project.• Developed and maintained functional behavior maps in Microsoft Visio to analyze and optimize task completion processes, improving team efficiency and project delivery timelines.• Performed targeted research on competing money transfer applications and foreign exchange regulations in the Balkans, providing valuable insights for strategic planning and compliance adherence.

Worked in the Local board of ESTIEM, the youth organization for European Students of Industrial Engineering and Management. In 2012/2013, the network consisted of 75 local groups in 28 countries and reached out to 60,000 students.