Clients include/have included: Ciroc, Deleon, Universal Music Group, Warner Music Group, Adidas and moreHIGHLIGHTSCiroc Summer Watermelon Launch, Creative Director (June 2019 – September 2019)Worked directly with Diageo and Combs Wines & Spirits to provide overall creative direction for the limited-edition launchDeveloped Coachella launch activation including overseeing multiple content teams at several influencer launch eventsCreated editorial assetsLed various creative teams of editors, photographers and directorsDeleon Bottle Re-design (June 2019 – September 2019)Worked directly with Diageo and Combs Wines & Spirits to provide overall creative direction for bottle re-designWorked with various printers and manufacturers regarding labeling - oversaw all print trialsSourced all design material and provided creative assetsLed various creative teams of editors, photographers and directors to develop all editorial and lifestyle assets

Provide creative direction, strategy, and voice across the brandImplement and develop a creative workflow for the entire brand across various departments (including but not limited to sales & advertising, social/digital, and linear television).Provide final approval for all in-house and external creative assets including social content, REVOLT Summit assets, partnerships, content series assets, and pitch decks.Work with and update the executive team on quarterly strategies to scale the REVOLT brand and entice investors. Quarterly strategies to be presented to the board.Develop, manage and lead creative teams including, editors, on-site production teams, graphic designers, photographers, UI/UX designers, and art directors - provide objectives and reviews, set goals, and mentorship.Develop, direct and produce original content series such as Caresha, Please, Assets Over Liabilities, Welcome to My Neighborhood, On at Five, Off-top. (Award-winning series for REVOLT).Maintain the ability to pivot amongst hurdles and provide solutions in real-time to meet on-site production goals while maintaining quality output and budgets.Maintain the ability to have foresight of potential issues on various projects and strategize accordingly.Utilize personal celebrity and influencer relationships to leverage for REVOLT content and deliverables.Source/maintain relationships with outside production and design partners.Execute graphic and video deliverables.Successfully brought a majority of production and design in-house to add value to the creative department, and contribute to the company exceeding financial goals, including decreasing out-sourced budget spend.Launch, design, and provide overall creative direction and lead sales efforts for REVOLT merchandise.Develop and maintain budgets for the entire creative department (including but not limited to creative department salaries, production spend, and external resources). Keep abreast of developing technology and creative

Overbrook/Will & Jada Foundation, Los Angeles, CA — Creative Director (Consultant) December 2018 – September 2019Created infrastructure for the official Overbrook Instagram account including implementing an expansive archive systemDeveloped marketing strategy for television and film projectsWorked directly with outside strategic partners including RocNation, Sony and Apple to develop marketinginitiatives

Oversaw creative direction for all brands under Combs Enterprises including, Bad Boy, Ciroc, Deleon, AQUAhydrateDeveloped long-term brand awareness and creative direction strategiesCommunicated objectives to company executives, stakeholders, and external external creative agenciesManaged all digital initiatives for in-house brands.Kept abreast of company goals and objectives to better understand key business drivers and areas of growthMaintained position as a cultural tastemaker and thought-leader through leading disruptive conversations with influencers and business leadersCreated and maintained relationships with high-profile celebrities and lifestyle influencers to maximize brand reach across various marketsLeveraged relationships to maximize budget spend and drive ROICreated high-quality assets for brands, including, look-books, social media content, photography, video and branding contentOversaw creative development within cross-functional departments to overall tell a holistic, compelling and influential brand story, gain social and traditional media impressions, create lasting brand presence, and secure consumer interestOversaw and collaborated with outside agencies and brand partners on strategic alliances and partnerships including Live Nation and 72 and Sunny, and Fox TV (The Voice)Approved all creative assets such as photos, commercials, video content, social media content before public releaseIdentified trends across various markets including fashion, music, design, and social mediaRecruited and oversaw high-functioning creative teams including photographers, videographers, tour production teams, graphic designers, and social media teamsProvided feedback, mentorship, and reviews to the creative team throughout all creative processes