• Advisor to a digital agency in the capacity of Head of Performance, managing a global paid media spend of $2M annually. Focus areas included lead prospecting, forecasting, client training, and optimizing paid digital performance outcomes. • Increased ROI by over 60% for a global sports brand through ecommerce feed optimization and enhancing both the volume and quality of 1st-party data integration.

• Founded a digital media consultancy providing strategic, paid social, paid search and programmatic activation support for network and independent agencies, SMBs, charities, and startups, building a diverse client base and delivering tailored solutions to meet various client needs. Networks clients included Pfizer, Aviva, Lloyds TSB, NFL, Western Union, Chanel, The North Face, and Audemars Piguet.• Designed, built, and launched a paid search audit product for a leading media consultancy, generating £300k+ in revenue within four months. • Client digital lead for a luxury watch brand, driving strategy and optimization across digital channels. Extended initial contract from 3 months to 12 due to exceptional results.• Served as Senior Advisor for Percept, an automated paid media auditing SaaS company, supporting product ideation, go-to-market strategy, sprint priorities, and product deliverables.• Data Manager for to a highly commended, award-winning project for NFL Game Pass that earned recognition in The Drum Digital Advertising Awards 2020 for ‘Most Effective Use of Data.’ Strategically utilised CDP and real-time data integration to overcome complex challenges, delivering targeted campaigns that significantly boosted fan engagement, conversion rates, and revenue growth. Involved collaboration from multi-departments including adserving, analytics, creative and 3rd parties to make this project happen. More from Drum here: https://www.thedrum.com/news/2020/08/06/how-nfl-game-pass-segmented-data-reach-the-sales-end-zone