Vietinter Foods, formerly a company specializing in importing fresh produce, ventured into the FMCG sector, focusing on processed food.*Responsibilities - Planning, AOP Category and Positioning in short-term and long-term for new & existing brand of Frozen/Chilled Category and Instant Food Category - Implementing marketing plan 6P's for all category assigned Instant Food - Manage timeline/budget/actual cost NPD and new flavors under corporate brand S2 - Build, develop and implement creative ideas - communicate for brands in group brand in charge in order to reach consumers in the most impressive way so that they remember advertising, brand benefits - Develop and follow the policy process to ensure the operation and delivery of the Sale Target, Brand Health Check - Analyze, report and propose solutions from research results, market surveys to identify and satisfy consumer needs to increase sales volume per daily/weekly/monthly - Leadership and training, developing the successor team and people to operate and comply with the processes and policies to execute the category handled*Impacts - NPD and Launching S2 Instant Food Category include Porridge, Noodles, Pho in Mass Products and Retort Products - Positioning Instant Food Category in 5 years and build up plan to increase volume share that reached 1% total market as ATL and BTL both online and offline activities - Success launching Processed Food in Frozen Meat as Ball, Sausage

Goody Group specializes in producing natural and healthy beverages. Owner of Star Kombucha and Chill Cocktail brand.*Responsibilities: - Building Annual Marketing Plan and Quarterly Marketing Plan for Alcohol Category and managing brand budget - Execute communication approved plan and maintain brand performance to effectively reach consumers, communicate value proposition and influence purchase decisions. - Propose marketing, advertising and promotional strategy of Chill Cocktail to achieve short and long term business objectives; including revenue, sales, profit and market share targets. - Propose the development of new flavors, packages and follow up with Agencies, Suppliers. - Work and follow up with Agencies in developing TVC, packages, POSM, communication whichles fit with product communication. - Coordinate with other Departments for relative project.*Impacts - Contribute to increasing recognition and positioning Chill Cocktail in TOM as the first cocktail product in Vietnam - Build a plan to capture 1% market share in the alcoholic beverage segment in Vietnam. In reality, within the first 6 months, capture 0.1% TOM of the beverages market through students in university (with light alc.) and young generations (with original alc.)

Acecook Vietnam is a leading manufacturer of instant noodle market in Vietnam.*Responsibilities: - Analyze market performance, P&L through internal sale data, AC Nielsen and Kantar, trade promotion efficiency. - Develop all elements of marketing mix: NPD, design proposal, BTL, ATL and promotion. - Responsible to manage, negotiable, dealing and monitor local/global agencies specify in timeline, budget, proposal, execution process. - Build up flawless consumer journey across digital platforms & close the deal with consumers. - Formulate digital marketing strategy and road map to deliver tangible commercial value against company targets. - Update trends in the market: new branding marketing activities, new commercials, new regulations on branding marketing, etc. & recommend suitable innovation for our brands.*Impacts: - Maintain the leading position in the instant noodle industry nationwide for Hao Hao and fulfill the commitment to the Board of Directors to increase sales by 8-10% per year - Build a consumer promotion campaign for Hao Hao that achieves approximately 18M cartons sold, increase 5% over Sale In target - Increase loyalty and trust in consuming instant noodles without compromising health - Increase brand awareness and TOM by 3% over 3 months for the Doraemon children's instant noodle product, particularly targeting the mother and child customer segment through marketing campaign on online and offline - Increase loyalty and trust in consuming instant noodles without compromising health with De Nhat (add value green beans) and SiuKay (NPD new flavors) - Building activities for the corporate brand (Acecook - Cook Happiness) by CSR

BOM MEDIA is a marketing agency specified in strategy-driven performance digital and booking platform.*Responsibilities - Develop overall strategic direction for the proposal - Generate planning and detail in every marketing phases. - In charge of collecting data and analyzing, getting the right and digging down consumers’ insights - Coordinate with Creative/Media/Account to detail out proposal details, media plan (budget KPIs ...)*Impacts - 5 clients were signed

Nutifood Vietnam is the first Vietnamese milk enterprise to establish an Nutrition Research Institute abroad. *Responsibilities - To assist to build Annual Marketing Plan for the assigned Yogurt Category and communication strategies - Assist to propose, develop and implement the marketing activities include ATL, BTL - Assist to propose the development of new flavors, packages and follow up with media agencies - Assist to follow up and analyze brand health check base on sale data and propose suitable activities into ABM/BM/MM*Impact - Follow up and tracking marketing activities for GrowPlus to maintain the leading brand for underweight children's in Vietnam - Support to ABM/MM launching Yogurt category that reached 18M on Sale Volume Actual