As the Head of Telling Everybody (basically Head of Marketing) at Worklution, I'm honored to spread the word on how we’re shaking up how work works. I guide our Marketing, Communications, and PR strategies. At Worklution, we’re reimagining the employee experience by using AI and data to create solutions that genuinely support people at work. We’re all about making workplaces more engaging, reducing burnout, and boosting well-being. With our brands Caged Bird HR and WrkReceipts, we’re here to create a work culture that's more open, supportive, and built for everyone.

Leading with over a decade of expertise, my role as Global Marketing Lead at Airbnb.org focuses on cultivating a robust community of champions through strategic marketing. We forge meaningful connections with Airbnb Hosts, Guests, and the public, deepening their commitment to our social impact initiatives.

The Ajayi Effect helps individuals, companies, governmental entities, and non-profit organizations develop and amplify compelling narratives across the most appropriate platforms to enhance brand awareness, drive fundraising, and achieve other campaign goals. Contributions include:⚙Girls Who Code Lead Marketing Strategist⚙The Raben Group Impact Entertainment Strategist⚙Project Entrepreneur (UBS/Rent the Runway) Digital Strategy Lead⚙Northwell Health Social Media Lead⚙Burrell Communications (McDonald's and Toyota) Digital Lead (Contract)⚙Columbia University, Office of University Life Website Copyeditor⚙Burson-Marsteller (Bank of America) Digital Strategy Lead (Contract)⚙Visiting Nurse Service of New York Social Media Strategist⚙NYC Service/Cities of Service Marketing Consultant⚙Egami Consulting (Hennessy, P&G, Bounty) Account Manager New Business / Proposal Writer⚙Susan Taylor’s National CARES Mentoring Movement Social Media Consultant⚙Mashable’s Social Media for Social Good Conference Events Lead

It was my pleasure to build and nurture a diverse network of brand, non-profit, social impact, and governmental partners and work with them to pursue mutually beneficial opportunities.I also established and executed inclusion-based marketing and engagement strategies that inform all aspects of our programming and promotional campaigns including publicity, design, creative content, digital, and media.

I developed and implemented full-funnel B2C strategy to attract, retain, service, cultivate and upgrade donors through new donor acquisition, renewal, reinstatement, special appeals, and acknowledgment efforts. Raised over 500K via digital channels in 3 months towards end-of-year fundraising goals

I led digital marketing to meet resident, elected officials and other stakeholder needs for one of NYC’s largest governmental agencies. I developed and directed NYCHA’s first system of social customer care and served as the communications lead for the employee intranet redesign and external website redesign project launched in May 2015.I developed the online engagement plan for #NextGenerationNYCHA, a long-term strategic roadmap which details how the agency will preserve New York City's public housing assets for the future. Finally, I increased Facebook fan engagement (over 100%), reach (over 100%) and Twitter followers (by double). I orchestrated the agency’s first livestream of the annual plan meeting and partnered with Office of Emergency Management (OEM) and Red Cross of Greater New York for Facebook chats during National Emergency Preparedness Month.

I was recruited by ADC to lead integrated marketing, communications and public relations efforts. Additionally, this opportunity allowed the chance to demonstrate cause marketing expertise. I managed a profit sharing initiative between Starbucks and ADC by way of offline and online monthly activations via the “Community Store,” which is located in the heart of the historic Harlem, NY neighborhood. Also, I secured a $10K grant from Morgan Stanley to support on-going volunteer efforts and launched the crowdfunding campaign “Vote. Give. Grow,” to raise over $15K in one month and saw a 70% growth in e-mail database.

I joined Taproot Foundation as the social media marketing service grant was created and strategic partnership with LinkedIn was formed. I spearheaded the organization’s social media strategy to increase user engagement on Twitter (82%), Facebook (50%) and LinkedIn (26%) and doubled traffic to organization’s blog. Finding ‘ideal’ pro-bono consultants was a pain point for the organization. As part of the solution, I conducted the first online competition, The National Pro-bono Hero, to garner over 50K online fan votes in one month and fill the recruitment pipeline. I also managed Taproot consultant intranet systems and liaised with IT team. Finally, I designed and executed national campaigns tied to funding in partnership with Deloitte, Chevron and Gap Inc.

I am most proud of my work at City Year New York as it served as the first opportunity to use my marketing and communications experience to influence change utilizing the digital space. Here, I increased organizational brand awareness and fostered community support. I implemented multifaceted branding and marketing plans targeted to millennials. I launched and maintained the MTV Think social media pilot and acquired donated advertising time which included a 30 second PSA spot which ran in Times Square.

I returned to my broadcast roots via BET and directed the production of the ‘Prep’ which offered affiliates exclusive access to talent, audio cuts and news. I also established and maintained relationships with publicists in film, television, music.I covered several BET Awards shows and interviewed close to 100 celebrities during my time with the organization.

Working at Warner Brothers Records was my first role as a marketing professional. I contributed to the overall development, promotion and marketing of signed talent such as Eric Benet, Jaheim and Meshell Ndegeocello. I helped produce 25 talent showcases for industry colleagues and general audiences.

MTV Networks was beginning to explore the idea of digital engagement at this time. “Direct Effect” allowed viewers to vote for their favorite music videos during a live television broadcast and clips with the most requests would be played. I edited and produced segments. I also wrote scripts for on air talent, musicians and actors. Finally, I was the voice-over talent for the show.

I came to this role right after interning at 20/20. Here, I received a tremendous education in storytelling and all of the elements that go into the process from research to broadcast. One of my first assignments: covering the breaking news story which involved then United States President Bill Clinton and White House Intern Monica Lewinsky alongside some of the best producers and anchors in the television business.