Co-Founder
CurrentUpkaran Tools is a Household Repairs, DIY Tools brand.Upkaran is currently the second most popular brand(digital only) in the respective category.It is a private label brand currently marketed through E-commerce marketplaces.Upkaran Tools aims to help every DIY enthusiast to pursue their interests conveniently, economically, and safely.My role is of Business Development, Market Research, Market Intelligence. Based on these insights I devise the marketing strategy of the brand on E-commerce Marketplaces.Increased:Sales- 85% in 2 months & 190% in 8 months- positioned Upkaran as 2nd most popular brand.Revenues- 110% in 8 monthsCTR and Conversion by 90% and 47% respectively.