Elise Dupuis

Elise Dupuis Email and Phone Number

Marketing Director @ TCL Electronics Europe
Paris, FR
Elise Dupuis's Location
Greater Paris Metropolitan Region, France
Elise Dupuis's Contact Details

Elise Dupuis personal email

n/a
About Elise Dupuis

Saviez-vous que 68% des consommateurs français commencent leur recherche sur Amazon lorsqu’ils se renseignent sur de nouveaux produits*? Après 15 ans en marketing, j'enrichie mon parcours par le e-commerce car c’est à la fois un canal de distribution en pleine croissance et un outil stratégique de marketing des marques. Aujourd'hui, les sites de e-commerce sont incontournables dans le parcours client ; je crois donc qu’ils doivent être considérés comme de véritables médias, comme le montre l'explosion actuelle du retail media**. De plus, je suis convaincue que pour offrir au consommateur une expérience optimale et cohérente ; les métiers de la vente, du marketing et de la communication doivent collaborer... Un autre défi que je souhaite relever dans le développement du e-business et l'évolution du marketing. * LeJournalDuNet 30/3/2021**Le retail media rassemble les offres publicitaires pouvant être proposées par des enseignes de distribution

Elise Dupuis's Current Company Details
TCL Electronics Europe

Tcl Electronics Europe

View
Marketing Director
Paris, FR
Website:
tcl.eu
Employees:
3
Elise Dupuis Work Experience Details
  • Tcl Electronics Europe
    Marketing Director
    Tcl Electronics Europe
    Paris, Fr
    View
  • Sony
    E-Commerce Sales Manager (Amazon, Cdiscount)
    Sony Apr 2016 - Present
    Achievement: I set Sony as one of the preferred brand of Amazon retail and ads- Manage a KAM and two channel marketing specialists - Optimize AMS (keywords bidding) to meet business target - Amplify Amazon DSP (Demand-Side Platform) results across the web with Amazon Ads team and self-service- Engage the dealer with a yearly Business plan for profitable growth
    View
  • Sony Marketing
    Head Of Marketing For Camera
    Sony Marketing 2012 - 2016
    Achievement: I set Sony as a premium and innovative photo brand, leader in mirroless camera with +10 points of market share in 2 yearsManage a team of 4 product managersLaunch the Alpha Ambassador programs of 10 photographersOrganize each year the event “Salon de la photo” from the booth to the demonstrationLead product launches with Press conference or PR tripRun trade actions in line with business needs (cashback, POS, display, corner)Negotiate budgets with European headquarters (up to 80€ mil net sales, P&L and A&P)
    View
  • Sony
    Head Of Marketing For Consumer And Home Electronics
    Sony 2008 - Dec 2011
    Achievements: Creation of a Category Management role for headphonesLaunch of the new Reader from Sony with the development of a content platformWork on Marketing Plans with product manager and present them to the Directors in order to negotiate support and attentionManage a team of 5 product managers
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  • Sony Marketing
    Product Marketing Manager
    Sony Marketing Oct 2003 - Apr 2008
    Achievement: negotiation with headquarters of a target plan against a TV campaign support which lead to absolute N1 position and market activation for camcorderWork closely with Key Account managers in order to construct the right commercial policyConstant analysis of the market and consumers in order to launch the right product proposition Coordination of training and communication activities (press, trade, advertising and event)
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  • Sony Electronics
    Sony Graduate Program
    Sony Electronics Sep 2000 - Aug 2003
    London, United Kingdom
    Member of the Sony European Graduate Program (from Sept 2000 to March 2003)Sony Electronics programme which combines business experience, training modules and mentoring.In charge of trade marketing for Digital Imaging in Sony UKSetting of a communication plan with marketing and creation of various materials with agencies
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Elise Dupuis Skills

Management Marketing Management Product Marketing Product Launch Business Planning Multi Channel Marketing Online Marketing Consumer Electronics Digital Marketing Strategy Sales Marketing Strategy

Elise Dupuis Education Details

Frequently Asked Questions about Elise Dupuis

What company does Elise Dupuis work for?

Elise Dupuis works for Tcl Electronics Europe

What is Elise Dupuis's role at the current company?

Elise Dupuis's current role is Marketing Director.

What is Elise Dupuis's email address?

Elise Dupuis's email address is el****@****ony.com

What schools did Elise Dupuis attend?

Elise Dupuis attended Edhec Business School, University Of Newcastle-Upon-Tyne, Cpge - Classes Préparatoires Aux Grandes Écoles.

What skills is Elise Dupuis known for?

Elise Dupuis has skills like Management, Marketing Management, Product Marketing, Product Launch, Business Planning, Multi Channel Marketing, Online Marketing, Consumer Electronics, Digital Marketing, Strategy, Sales, Marketing Strategy.

Who are Elise Dupuis's colleagues?

Elise Dupuis's colleagues are Jay Undefined, Sebastian Skarp, Yuewen Chen, Sheluka Fernando, Attilio Carminati, Yermek Aman, Anna Peng.

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