• Defined and reshaped the Pandora consumer-facing narrative / story and raised brand profile in consumer verticals and industry trade publications.• Built strategic communications plan for artist, listener and product programs focused on three priorities; brand reconsideration, relevance and reeducation.• Led event PR strategy for major franchise events including Luke Bryan and multi-billed shows with Nas, SZA, Post Malone, Blake Shelton and more.• Executive prep, coaching and thought-leadership byline preparation for industry-facing trends / opportunities.• Daily media relations execution inclusive of pitching, product briefings, salon dinners and earned-media partner development.• Evaluate and manage PR agency performance, reporting and scope of work.

- Develop and direct U.S. PR strategy for adidas Originals brand - Develop and lead global media relations strategy across Action Sports division, inclusive of international media events, pitching and PR retreats in key cities. - PR strategy architect of the 'Away Days' full-length film and global PR liaison for premieres in New York, London, LA, Tokyo, Sao Paulo and Seoul. - Assist with leading U.S. PR strategy for YEEZY BOOST product releases- High-level media pitching/outreach for 'north star' positioning stories in partnership with Corporate Communications team for the Originals category in the U.S. - Assist with entertainment and influencer amplification in partnership with entertainment department ( identify cultural moments and collaborate with entertainment media on tent-pole coverage ops) - Manage on-site PR relations at consumer/VIP events in the U.S., WE, South America and APAC markets.

Clients: Rocky Brands ( Creative Recreation, Durango Boots and Georgia Boots) / Personal PR: Busta Rhymes, Tweet, Josh Baze, Foxy Brown, Beenie Man and Really Doe • Media Relations and storytelling, pitching (Heavy) and outreach lead for media tours, publicity campaigns and promotion • Independently manage 360 marketing program, execute global event strategy and marketing projects for Durango Boots• Managed budget for Rocky Brands of $8M for global PR and tradeshow strategy in 2013• Oversee creative development of content large scale programs including the management of internal teams and external agency partners to produce decks, sizzle reels, prototypes, catalogs, print materials, collateral, etc.• Oversee event team logistics (media sponsor, timeline, messaging, spirits, venue, DJ, valet, guest list, press carpet, etc.) • Lead sponsorship marketing for Rocky Brands, program development and delivery with product and program marketing team members

- Clients; Remy Ma, Kidz in the Hall • Drafted press releases and worked with management to create brand attack strategy for buzz campaign • Assisted in the creation of publicity program phases and media timelines with outlined post PR goals • Sourced, directed, and scheduled press conferences on product launches and crisis management • Set up editor listening sessions and press lunch previews for new music and movies • Laid out coverage maps and publicity expenditures for a three phase plan in print, T.V, and online• Handled media inquiries and interview requests for artists while coordinating media tours in New York, Atlanta, and LA