Developing a new agency from scratch as an entrepreneur in strong collaboration with Anacours Groupe: full market study, customer understanding & market trends, business plan, financial evaluation & funding, locating & designing a commercial space, marketing & commercial strategies…

- Leading role in Nissan’s organization focusing on orchestrating the company’s efforts to make a vehicle program a business success (profit, volume, brand impact…)- Challenging, supporting & arbitrating between all functions (Product Planning, Engineering, Design, Manufacturing, Marketing, Sales, Supply Chain…) in order to reach the objectives set by the companyMAIN ACHIEVEMENTS• €60M additional profit by driving a new process generating profit enhancement & cost reduction ideas across the business before a vehicle launch (10+ ideas going through development phase)• Strong support gained directly from Nissan Europe President in order to set clear & fair challenges to Nissan functions following a 2h Executives Review of Nissan Juke Program (2008-2019)• Achieving key targets before Nissan Juke hits the market by successfully preparing a program milestone for Nissan Global Executives presentation, highlighting the current conditions of the Program and the recovery plan

- Global Project Leader for the management & activation of Nissan’s multi-year worldwide deal with UEFA Champions League to drive Nissan brand opinion- Management of a Nissan team of 5 members and an inter-agency team of 20+ specialists in all core fields (sports marketing, advertising, social media, digital, events…)MAIN ACHIEVEMENTS• 20M+ PR reach generated during 2018 UCL Final with the presentation of the first asset of the newly created Nissan Football Lab (Pitch-R, an autonomous pitch-drawing robot) in front of 70 journalists• Successful activation of 2017 UCL Final generating 23M views, involving more than 100 media representatives, engaging 975 Nissan guests on-site and many more employees around the world• Creation of 3 sets of TV Bumpers in 2 years, from initial creative idea down to shooting with football stars and overseeing post-production before release to hundreds of markets worldwide• Successful renewal of UEFA Champions League sponsorship agreement with all terms directly validated with Nissan Europe President

- Manager of a team of 6 members responsible for setting the medium to long term product strategy for Nissan & Datsun in Europe & Russia based on customer & business needs and managing the upstream phase of all product developments- Project Leader for the organization of a yearly full day seminar giving European & Global Executives a review of EUR & RUS Market Understanding, a clear Product Strategy and strong Product Proposals for the future of Nissan & DatsunMAIN ACHIEVEMENTS• 2015 & 2016 annual European Advanced Planning Seminars judged best in the world by Global CVP Product Planning, all proposals being acknowledged & progressing to the next development stages• Leading directly from Japan a proposal for the creation of a new derivative model based on Nissan Qashqai, only a few weeks after joining the team. Proposal accepted up to Global CVPs Product Planning, Design & Engineering• Successful management of both next gen Nissan Qashqai & X-Trail upstream developments under strong pressure (next generations set to be the highest profit drivers worldwide): target customer, concept strategy, engineering & design directions and business case all validated up to Global Chief Planning Officer• Named Project Leader in a special Cross-Functional Team set-up by Nissan Europe President to drive new revenue streams in Nissan: “Next Gen Mobility On-Demand” project, supported and shared with Nissan Global Executives

- Responsible for Product & Brand Positioning development process 18 months before launch, collaborating mainly with Market Intelligence, Product Planning, Product Marketing and Marketing Communications- Leading communications driving brand clarity (including brand film) + accountable for Nissan Visual Identity (new brand VI deployment & validation process)MAIN ACHIEVEMENTS• 18 Product Positioning proposals developed, presented & validated by SVP Sales & Marketing over 18 months, when the norm was around 2 per year• Successful launch of the critical Digital Customer Journey workstream with IS/IT General Manager, taken as best practice by Nissan Global• Production of the first Nissan internal brand film, from creative concept, script & VO development down to production. Activity fully endorsed by SVP Sales & Marketing and promoted to all 16k+ Nissan Europe employees• Creation & implementation of a new office concept & branding for both Nissan Europe HQs that led to a successful implementation to all Nissan offices in Europe and beyond

- End-to-end management of Tier-1 Motor Shows (Paris & Geneva): communication strategy & stand concept, validation process up to Global Executives, budget management, development of creative assets & customer experiences and coordination of Motor Show activities deployment (hospitality, lead generation…). Strategic support to all Tier-2 Motor Shows (Moscow, Barcelona…) deployed by local teams- Project leader for Nissan Juke experiential strategy including Nissan’s first European partnership with Red Bull (X-Fighters events in Madrid, London & Rome) to generate a 360° customer experienceMAIN ACHIEVEMENTS• Successful presentations of Paris and Geneva Motor Shows strategy & stand concepts to key Global CVPs & SVPs during Steering Committees taking place in Japan (great privilege for a European Coordinator)• Successfully leading 2 of the most important Motor Shows worldwide (Geneva & Paris) from inception, Executives validation down to full deployment (Press & Public days)• Creation of the very first partnership between Red Bull & Nissan Europe, promoting Nissan Juke through the European stops of the Red Bull X-Fighters series, gaining strong exposure for Juke, helping create its personality and collecting thousands of customer leads

6-month mission for Nissan Europe – Marketing Communications- Development of pan-European events & content (Nissan Cube launch + Nissan Sports Adventure)- Business Plan construction with the General Manager of the department

Apprenticeship in IBM France during Master in Management Y2 & Y3 at ESCP Business School- Work on the advertising strategy, development of new marketing programs and management of an event agency