Aurélien Durand Email & Phone Number

Developing a new agency from scratch as an entrepreneur in strong collaboration with Anacours Groupe: full market study, customer understanding & market trends, business plan, financial evaluation & funding, locating & designing a commercial space, marketing & commercial strategies…

France (Paris)

• Leading role in Nissan’s organization focusing on orchestrating the company’s efforts to make a vehicle program a business success (profit, volume, brand impact…)- Challenging, supporting & arbitrating between all.
• €60M additional profit by driving a new process generating profit enhancement & cost reduction ideas across the business before a vehicle launch (10+ ideas going through development phase)
• Strong support gained directly from Nissan Europe President in order to set clear & fair challenges to Nissan functions following a 2h Executives Review of Nissan Juke Program (2008-2019)
• Achieving key targets before Nissan Juke hits the market by successfully preparing a program milestone for Nissan Global Executives presentation, highlighting the current conditions of the Program and the recovery plan

Switzerland (Rolle) / France (Paris)

• Global Project Leader for the management & activation of Nissan’s multi-year worldwide deal with UEFA Champions League to drive Nissan brand opinion- Management of a Nissan team of 5 members and an inter-agency team of.
• 20M+ PR reach generated during 2018 UCL Final with the presentation of the first asset of the newly created Nissan Football Lab (Pitch-R, an autonomous pitch-drawing robot) in front of 70 journalists
• Successful activation of 2017 UCL Final generating 23M views, involving more than 100 media representatives, engaging 975 Nissan guests on-site and many more employees around the world
• Creation of 3 sets of TV Bumpers in 2 years, from initial creative idea down to shooting with football stars and overseeing post-production before release to hundreds of markets worldwide
• Successful renewal of UEFA Champions League sponsorship agreement with all terms directly validated with Nissan Europe President

Switzerland (Rolle) / France (Paris)

• Manager of a team of 6 members responsible for setting the medium to long term product strategy for Nissan & Datsun in Europe & Russia based on customer & business needs and managing the upstream phase of all product.
• 2015 & 2016 annual European Advanced Planning Seminars judged best in the world by Global CVP Product Planning, all proposals being acknowledged & progressing to the next development stages
• Leading directly from Japan a proposal for the creation of a new derivative model based on Nissan Qashqai, only a few weeks after joining the team. Proposal accepted up to Global CVPs Product Planning, Design &.
• Successful management of both next gen Nissan Qashqai & X-Trail upstream developments under strong pressure (next generations set to be the highest profit drivers worldwide): target customer, concept strategy.
• Named Project Leader in a special Cross-Functional Team set-up by Nissan Europe President to drive new revenue streams in Nissan: “Next Gen Mobility On-Demand” project, supported and shared with Nissan Global Executives

Switzerland (Rolle) / France (Paris)

• Responsible for Product & Brand Positioning development process 18 months before launch, collaborating mainly with Market Intelligence, Product Planning, Product Marketing and Marketing Communications- Leading.
• 18 Product Positioning proposals developed, presented & validated by SVP Sales & Marketing over 18 months, when the norm was around 2 per year
• Successful launch of the critical Digital Customer Journey workstream with IS/IT General Manager, taken as best practice by Nissan Global
• Production of the first Nissan internal brand film, from creative concept, script & VO development down to production. Activity fully endorsed by SVP Sales & Marketing and promoted to all 16k+ Nissan Europe employees
• Creation & implementation of a new office concept & branding for both Nissan Europe HQs that led to a successful implementation to all Nissan offices in Europe and beyond

France (Paris)

• End-to-end management of Tier-1 Motor Shows (Paris & Geneva): communication strategy & stand concept, validation process up to Global Executives, budget management, development of creative assets & customer experiences.
• Successful presentations of Paris and Geneva Motor Shows strategy & stand concepts to key Global CVPs & SVPs during Steering Committees taking place in Japan (great privilege for a European Coordinator)
• Successfully leading 2 of the most important Motor Shows worldwide (Geneva & Paris) from inception, Executives validation down to full deployment (Press & Public days)
• Creation of the very first partnership between Red Bull & Nissan Europe, promoting Nissan Juke through the European stops of the Red Bull X-Fighters series, gaining strong exposure for Juke, helping create its.

France (Paris)

6-month mission for Nissan Europe – Marketing Communications- Development of pan-European events & content (Nissan Cube launch + Nissan Sports Adventure)- Business Plan construction with the General Manager of the department

France (Paris)

Apprenticeship in IBM France during Master in Management Y2 & Y3 at ESCP Business School- Work on the advertising strategy, development of new marketing programs and management of an event agency

Master'S Degree, Management

Ranked among Top 5 Masters in Management at global level (Financial Times) Core courses in Paris during Y1 Admitted to the Apprenticeship.

Education record

Spring Semester 2009 150h course program in the School of Business – Global Marketing Strategy, Retail Management, Entrepreneurial Finance.

Education record

Two-year preparation for competitive entrance examinations to French “Grandes Ecoles”