Commercial Strategy• Re-organization and clustering of the entire commercial team structure to implement aculture based on data, performance, empowerment and defined KPI’s• Brand.com contribution doubled in 2022 vs 2019• Re-align teams to ensure everyone in on the same overall Top Line Strategy. Move thecompany from a wholesale driven to drive more from retail with higher profitabilityMain significant results• Building full commercial systems platform (PMS, Channel Manager, Booking Engine,Website, RMS, Upselling & BI solutions) and launching new SAii brand in Thailand• Increased market share by 20% in 22 vs 19Team• Set up & recruitment the entire Revenue Management team

Negotiations & Strategic Account Management• Full responsibility of the Global Distribution strategy to optimize revenue, market share &cost of distribution• Re-negotiated all commercial contracts to reduce cost of Distribution• In charge of all strategic marketing activities for OTA’s, GDS, Expedia Travel AdsTeam Management• Direct management of 7 direct reports and P&LCommercial Systems & Standards• In charge of contracting with SynXis, Lanyon, Leonardo• Management of Global Sales Support Team in charge of central rate loading (SynXis &Opera), Corporate & Consortia’s RFP• Revamped global standards for the retail pricing on all channels

New position within the group and therefore set up all the following: Global Revenue Management Reporting- Put in place reports with internal & external dabase in order to have global reporting (Channels, Market Segmentation, RGI, Peak Nights...)- Setting up new Business Intelligence tool connected to PMS in coordination with IT & supplierForecasting & Annual Budgeting: - Revamped entire process in coordination with regional office, finance & Operations to simplify process & automate manual tasks- Put in place rolling forecast for all revenue stream and ensure data accuracyAnalysis and Commercial Strategy:- Monthly analysis of the business in order to highlights challenges and commend actions to optimize revenue- Build global tools to increase forecast accuracy & ensure Peak Nights are optimized - Re design of Global Revenue Management Tools (Yearly Business Plans, Daily Forecasting...)- Overall strategy and automation of data

In charge of electronic distribution which includes E-commerce (SEO, SEM, Partnerships, Affiliation), management of Online Travel Agencies, GDS and CRS.Managing Distribution Partners:- Contracting & negotiations with Distributors based in Middle-East & Asia- Commercial activities in order to increase present through Distributors with local representatives and marketing activities- Centralization of Rate Loading by creating database tool to automate processed and increase support efficiency for hotels.E-Commerce:- Put in place SEO & SEM program centrally with web agencies in order to increase traffic- Management or affiliation platform to increase online visibility & traffic through CPA program- Signed contract with Trip Advisor and other Meta Search Engines to increase traffic while maintaining low CPA (below 10%) - Content management for global promotions and guide hotels in order to have best content possible on brand.com as well as distributors

Key Accounts management- For Key Accounts based in France move from net rate model to retail model. Negotiation of international contracts as well as setting XML connectivity. - Management of all Inbound French accounts. Set up strategy as well as monthly targets and insure contribution from each account. Team management & Standard commercial offers- Direct Management of 1 Commercial Executive, 1 Sales coordinator as well as 2 implants (Based remotely)- Creation of standard commercial offers (Pricing, booking method, credit control, customer service, legal) in order to optimize management of small and medium sized accounts as well as RFP’s.

- Find new partnership with new clients for the North American market (USA & Canada).- Negociate remuneration scheme and new opportunities in the Luxury segment for the Sofitel Brand (4 new partnerships)- Coordination for North American hotels of Global Accounts (Expedia, Travelocity, Orbitz, Booking...) in order to maximise Sales and distribution costs.

- In charge of International accounts such as Travelocity/Lastminute, Orbitz.com, Opodo…- Coordination with technical expert of connectivity strategy within Global Accounts. This with GDS, Pegasus or direct-connect.- Support for local distributors concerning connectivity, negotiations for Key markets. This in close relationship with local sales team in order to find new clients and increase revenue.

- Marketing opportunities management for Online Travel Agencies Key Accounts. This in direct contact with local E-commerce country managers and Brands.- Coordination of the French point of Sale to find new partners (affiliates, Online Tour Operators...)