SeQuel Response is a direct response marketing agency with a passion for helping businesses across the United States accelerate their growth by finding more customers for less. How do we do it? By combining data science with a deep understanding of direct response best practices and the right amount of creativity to develop the winning combination that reaches and converts your unique audience. Whether your campaigns are stuck, you want to get your offline and online campaigns in sync, or you’re thinking about trying direct mail for the first time, we’re here to outperform your expectations.

I manage a diverse portfolio of value-added products, services and partnerships which differentiate the Lifetouch value proposition and enable Lifetouch sales professionals to attract, acquire and retain school customers in the K-12 market across the United States and Canada. Responsible for product strategy and development, life-cycle management, marketing, communications and analysis. Also responsible for key supplier relationships and third-party partnerships.

Consultative role, providing leadership support in the areas of brand management, partnership collaborations, marketing, product and content development, public relations and brand operations. Working collaboratively with cross functional teams, I provide strategic direction and support to grow brand engagement with both industry partners (B2B) and consumer audiences (B2C). I contribute to the development of new digital content and consult in the areas of subscription marketing strategy and execution, social media, e-commerce, and customer service.

Responsible for new product development as well as brand extension and cultivation of established product lines. Integral in the development of new business initiatives, including company expansion into subscription-based digital video streaming platforms. Concepted and, working with cross-functional teams, provided go-to-market direction for Personal Defense Network (PDN) brand including content strategy, product positioning, user experience (UX), channel utilization, and strategic partnerships. Provided ongoing strategic and executional direction for brand operations including video production, content development, licensing partnerships, multi-channel marketing execution, PR, e-commerce, and customer service. Concurrently, served as company Compliance Officer, reporting to the CEO. Worked closely with outside legal counsel and provided internal direction for all company brands with regard to legal compliance and industry best practices.

Worked collaboratively with C-level team in company strategic planning, sales and marketing, staffing, forecasting, reporting, and growth initiatives. Responsible for the creation of new product lines and marketing programs as well as leadership and ongoing development of established products. Established and maintained favorable business relationships with multiple outside business partners, suppliers and vendors.

Provided strategic direction and hands-on executional expertise in the creation of new DVD continuity product programs and marketing materials, including branding, copy and content development, client and supplier management, and project leadership. Identified and selected new hires; mentored and developed many to assume leadership roles. Established and maintained favorable business relationships with multiple outside business partners, suppliers and vendors.

Actively contributed to the success of the company’s start-up. Established all-new marketing practices and procedures. Participated as a key member of management team responsible for client acquisition and management, product development, content acquisition, marketing execution, and customer experience.

Provided client-facing account management for strategic client accounts of BI Consumer Marketing division. Led internal team in the delivery of client-specific performance incentive programs and related communications.

Managed complex direct mail marketing campaigns from inception to conclusion. Responsibilities included project management, list selection, offer testing, marketing analysis and reporting, inventory management, vendor management, and employee training.